Guest Article: IRS - Covering all quarters?

The IRS has been one of the most successful products in the country. But, like all products and brands there is a point when one requires a re-thinkin...

IRS reinforces print as a strong medium of marketing: Veejay Nakra, Mahindra & Mahindra Ltd

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on...

The IRS report has motivated us to increase our footprint: Tarun Jha, Škoda India

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

IRS 2010: The Hindustan rise and rise story

Hindi publication, Hindustan has seen one of its most successful years in 2010. exchange4media finds out what led to this…

IRS 2011 Q1: English dailies grow by 3.62 pc over 2010 Q1

Compared to the Indian Readership Survey (IRS) 2010 Q1 figures, English dailies have witnessed a growth of 3.62 per cent in IRS 2011 Q1. Readership nu...

IRS 2011 Q1: Hindi dailies seen 7 pc growth

Fourteen of the Top 20 dailies have witnessed growth in readership numbers as per the Indian Readership Survey (IRS) data for 2011 Q1 as compared to t...

IRS 2011 Q1: Marathi & Malayalam dailies see hike in readership

While Hindi and English dailies continue to see growth in their readership numbers as per the IRS 2011 Q1 data, Marathi and Malayalam dailies have gro...

IRS 2011 Q1: Growth for English biz dailies; mixed bag for Hindi

As per IRS 2011 Q1, Hindi business newspapers have seen mixed results – while Business Standard Hindi has grown in double digits, Business Bhask...

IRS 2011 Q1: Decline for English dailies in National Capital; HT, TOI de-grow

Leading English dailies, Hindustan Times and The Times of India, have witnessed negative growth in AIR (Average Issue Readership) in the Delhi market;...

IRS 2011 Q1: English monthlies & fortnightlies grow, weeklies decline

For English weekly magazines, there is not much to cheer in IRS 2011 Q1. But for English monthlies and fortnightlies, the growth has been positive.

Reporter’s Diary: The number-crunching part in IRS

With e4m deciding to compare the IRS 2011 Q1 numbers with the corresponding period last year, Nitin Pandey was expecting some interesting trends to em...

IRS-NRS merged; Readership Studies Council of India officially formed

The Indian Readership Survey and National Readership Survey have finally merged and made way for the Readership Studies Council of India (RSCI) that w...

Reporter’s Diary: Back on the IRS trail again…

Correspondent Nitin Pandey is all set to do yet another round of number crunching and data analysis as he delves into the results of the Indian Reader...

IRS Q3 topline results

Jagran stays on top as Bhaskar grows fastest. Tribune, DNA & Telegraph grow among English dailies. Among language publications, Malayala Manorama...

IRS Q3 2011: HT, TOI continue to lead in the Capital

Hindustan Times and The Times of India continue to maintain their leadership positions in Delhi in the latest round of IRS.

IRS Q3 2011: TOI, HT maintain lead as Eng dailies grow

It is a growth story for nearly all Top 10 English dailies as per the IRS Q3 2011 results even as TOI and HT maintain their leadership positions.

IRS Q3 2011: Jagran, Bhaskar continue to lead Hindi dailies

Hindi dailies have seen their Average Issue Readership (AIR) go up marginally by 0.40 per cent as Jagran and Bhaskar continue to lead the field.

IRS Q3 2011: Aajkal, ABP, Sambad grow among Bangla dailies

Among Bangla dailies, Aajkal, Ananda Bazaar Patrika and Sambad have recorded growth in their Average Issue Readerships (AIR) in IRS Q3 2011.

IRS Q3 2011: Lokmat leads as Marathi dailies see growth

Over all, Marathi dailies have witnessed a slight growth of 0.31 per cent in Average Issue Readership (AIR) as per the IRS Q3 2011 results.

IRS Q3 2011: Gujarat Samachar leads among Gujarati dailies

Three of the top five Gujarati dailies have seen growth in Average Issue Readership (AIR) as per IRS Q3 2011 results.

IRS Q3 2011: TOI leads in Mumbai; HT firms up

TOI has maintained its lead among English dailies in Mumbai, while HT has strengthened its position as the No 2 paper as per the IRS Q3 2011 results.

IRS Q3 2011: Kerala Kaumudi grows fastest among Malayalam dailies

Three of the Top 5 Malayalam dailies have seen growth as per IRS Q3 2011 results, while Malayala Manorama maintains lead.

IRS Q3 2011: Daily Thanthi leads; overall growth for Tamil dailies

The Average Issue Readership (AIR) of Tamil dailies has gone up this quarter, from 12,557,000 in Q2 2011 to 12,625,000 in this quarter.

Guest Article: Upbeat South print industry

Quoting Deloitte estimates, K Balaji, MD, The Hindu, states that the South Indian print market is expected to reach Rs 8,490 crore by 2015