Flipkart’s ‘No Kidding, No Worries’ gameplan

Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The T...

Is digital a better advertising launch pad?

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Flipkart adopts marketplace model

With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into...

Flipkart uses 'news channel' type debates in latest campaign

The campaign, titled 'India Wants to Know' has been created by Happy Creative Services & aims to educate the consumers about the benefits of shopping...

The Newshour with Flipkart!

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of on...

IDBI Bank attempts to pull emotional chords with its friendship tale

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true frien...

Flipkart departs from its inimitable kids in women lifestyle category launch ad

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they do...

Now, Flipkart it on mobile

The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on t...

Lowe Lintas and Partners bags creative duties for Flipkart

The agency has won the account on the back of a multi- agency pitch

Technology does not drive change, people do: John Sheehy

With an insatiable appetite for making their lives more relevant, consumers are demanding and driving change and agencies need to connect programmatic...

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Is e-commerce ad ambush really working?

The mega e-tail sale of the festive season was driven by e-commerce players attempting to ambush each other on advertising mediums. What were the less...

Trendspotting: Brands leveraging competitors' unpopularity to win goodwill

Indian brands battle it out to capture consumer attention by taking digs at each other

Amazon, Snapdeal begin second round of flash sale war

Snapdeal and Amazon kicked off their day-long shopping festivals on Tuesday with front page ads in top national dailies

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contribut...

Durex partners with MTV to launch "Rex Talk" on World AIDS Day

After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country...

The High of building Brand Lowe

Joseph George, CEO & Vikas Mehta CMO, Lowe Lintas and Partners on the need for building an agency brand as a fuel to propel the agency's growth engine

Flashback 2014: The rise of e-commerce ad players

Flipkart, Amazon, Snapdeal, and Jabong were the biggest ad-spenders across all media. We take a look at the highlights of their campaigns this year

Lowe Lintas Bangalore creates new campaign for Flipkart's Mobile App

The creative brief given to the agency was to come up with an interesting way to showcase how mobile shopping apps are fast becoming the key to on-the...

Flashback 2014: The year that we moved from advertising to storytelling

KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads,...

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Flipkart's latest campaign: Smart shopping an App away

Flipkart's new ads stress upon the 'must have' Flipkart app on customers' smartphones for easy and convenient shopping experiences. Campaign is concep...

Flipkart refreshes brand identity; unveils new logo

The new brand identity has been conceptualized and designed by Flipkart design team and Umbrella Design