Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

Umang Bedi Joins Dailyhunt as President

Bedi, former Managing Director of Facebook- India and South Asia, will now be in charge of expanding Dailyhunt's revenue and user base.

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Building breakthrough brands in the digital age: Radhika Aggarwal, Shopclues

Radhika Aggarwal, Co- founder of Shopclues, spoke at the India Brand Conclave about building a strong brand in a digital era

10 high profile Media & Corporate exits of 2017

From media bigwigs to marketing wizards and technology moguls, the news of high profile corporate exits kept the surprise quotient high throughout the...

Keith Weed talks Brand Safety; threatens to cut ads on digital platforms

Keith Weed, chief marketing officer Unilever, made the announcement in a speech at the annual Interactive Advertising Bureau conference in California.

Is content really king on YouTube?: Content creators have their say

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Facebook to introduce ads on messenger, tests monetisation idea globally

Facebook has been working to diversify its revenue base as it expands into new areas by introducing ads on its messenger platform

Twitter leads Facebook and Instagram in B2B channel initiatives: Pulp Strategy's Future of Content 2017 report

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that wo...

Google building a new visual publishing format similar to Snapchat

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Facebook cracks down on unintentional clicks

The social media giant is making new updates to its ad network which it says will reduce advertiser money spent on accidental clicks

Facebook announces updates for News Feed navigation to improve user experience

In a bid to improve user experience, Facebook plans to make changes to its news feed navigation. Over the last two months, it has tried to make the pl...

Facebook introduces new way to buy in-stream video ads

Facebook has announced that the company is investing in an ecosystem of short and long-form video content.

Google promises new tools to boost subscription for online publishers

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing domin...

63% Indian exporters depend on digital to increase revenue: Survey

The Future of Business Survey - an ongoing collaboration between Facebook, the OECD and the World Bank – provides interesting insights on small busine...

How will storytelling rescue advertising in the digital age?

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its tar...

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

Facebook to compare social ads to TV, experts feel new tool will add value to brands

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

Umang Bedi quits Facebook

Umang Bedi, MD, India and South Asia at Facebook, has put down his papers. He will be associated with Facebook till the end of December.