Networkplay inks strategic pact with Investopedia to monetise ad inventory

Apart from selling standard ROS and mailer inventory, Networkplay will work in tandem with brands to create interactive, customised content solutions

The age of disruption has ended: Riley Peter

If a brand wants to be on someone's timeline, it has to earn that opportunity instead of "thinking of it as a right, says Riley Peter, Head of Creativ...

KRDS eyes slice of the digital pie

The Chennai-based French company is making the transition from technology to digital with new teams in Mumbai, Delhi and Bangalore

Aligning content strategy with business objectives is paramount: John Sheehy

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figu...

Mobile gaming with strategic approach could be 'Manna' for brands

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friend...

IceCream Labs targets 20% of display ad market by 2016

Ad tech startup IceCream Labs is among a new generation of tech start-ups which are aggressively eyeing the Indian digital advertising market with a s...

Saavn outlines future roadmap, to focus on audio ads & new content properties

Audio streaming company Saavn feels the medium can be a huge asset to advertisers even as it expects its revenue from paid subscriptions to overtake a...

YouTube launches ad-free service; should content creators be worried?

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users...

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming...

Neo@Ogilvy ropes in Ankit Agarwal and Suraj Nagappa

Neo@Ogilvy announced today the appointments of Ankit Agarwal and Suraj Nagappa as VP & Head of Performance Marketing and VP and Head of North respecti...

Publishers explore time-based ads; will it work for India?

The Guardian has just become the latest publisher to start selling ads based on time. Is it a metric that Indian publishers should start looking at?

Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, d...

Header buying, programmatic direct – key programmatic trends for 2017, say experts

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we...

Guest Column: Conventional advertising not as diffusive, disruptive, and decisive as digital advertising: Nitin Gupta, Xapads Media

Today, even a naïve marketer knows that none of the conventional advertising formats are as diffusive, disruptive, and decisive as digital advertising...

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Should advertisers be worried about Chrome's ad blocker?

How much sense does it make to have Google serving as a gatekeeper? Can publishers and advertisers trust Google to be fair to them?

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressivel...

Forecast 2018: Digitally ahead agencies will thrive, legacy agencies will see the beginning of the end: Ashish Bhasin

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Challenges in a hyper-connected world; opportunities for adaptive marketing

With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer,...

Advertise in moments that matter: Adam Anger

Speaking at the MMA India Forum 2014, Adam Anger, General Manager, Asia Pacific of Microsoft Advertising, explored how brands can leverage data and in...

Microsoft sees India as a top market for digital innovations: Adam Anger

The country, says the tech giant's General Manager, Advertising and Online, APAC, is also one of the first markets where Microsoft will be launching i...

Not just a marriage of convenience, Shaadi.com aims for disruptive ideas in mobile

Mobiles and social media have changed the profile of the consumer and the way he engages with shaadi.com, says Gourav Rakshit, President and COO of th...

LinkedIn's Bizo acquisition could be a top draw for advertisers

The $175 million acquisition of Bizo this year could be an important step for the B2B network as it now has the ability to target relevant ads for use...