DD Freedish auction called off, private TV channels to lose huge ad revenue

Most of the big private TV channels have become FTA channels due to the availability of DD-Freedish reach at a nominal fee and as a result there was a...

Star positions its new FTA channel -Star Utsav Movies as 'truly rural'

Star India’s new FTA channel-Star Utsav Movies, which is scheduled to launch on May 28, will target the rural market