BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

BARC Week 39: India Aus T20 series lead the Top 5 Programs list

Zee Anmol continued to lead collectively in the Hindi GEC category with 661 million impressions

BARC Week 36: Star Bharat takes second spot in Hindi GEC overall, also in the top 5 in both urban and rural market

Star Bharat’s hold over urban (fifth) and rural (second) Hindi GEC category helped it climb to second spot in the overall Hindi GEC

Epic channel rises up to no. 3 in the infotainment space

As per latest BARC data for Week 36, EPIC has steadily risen to being number three in the infotainment genre (megacities, NCCS AB), bettering its numb...

BARC Week 35: Zee Anmol leads Hindi GEC category sixth time in a row

According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category while Sony Entertainme...

Amazon India leads BARC's Top 10 Brands @Week 35

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

BARC Week 34: Zee Anmol leads GEC category collectively for fifth time in a row

In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

BARC Week 33: Zee Anmol leads Hindi GEC category (U+R)

Zee Anmol also led the rural market while Colors was the most watched Hindi GEC in the urban market

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

BARC Week 31: Colors leads urban market with three shows making to Top 5 programs in the same market

‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban...

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise recla...

PKL records 13.2 crore viewers in inaugural week, rural region a major consumer

PKL sees phenomenal growth in various states with an increase in viewership by 52 per cent in Karnataka followed by Andhra Pradesh and Maharashtra by...

Republic TV joins NBA

The latest entrant in the news television space has become a member of NBA

BARC Week 30: Zee Anmol leads Hindi GEC after more than a year

According to BARC data for week 30 (July 22–28), Zee Anmol led collectively and in rural market in Hindi GEC category. Meanwhile, Star Plus continued...

BARC Week 30: What propelled Zee Anmol to no.1 spot in Hindi GEC?

According to the data provided by the channel, Zee Anmol is the top FTA channel in HSM garnering 691 GTVMs (Gross Television Viewership in Millions),...

BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

BARC Week 29: Star Plus continues to dominate Hindi GEC

Star Plus maintained its hold over the Hindi GEC category and the urban market with 632 million impressions and 435 million impressions, respectively

BARC Week 28: Star Plus overtakes Zee TV to reclaim top spot in Hindi GEC

Star Plus made a comeback to lead Hindi GEC collectively for BARC Week 28 (July 8–14). The same channel and Zee Anmol led urban and rural market, resp...

Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14)