Saatchi & Saatchi tests creative ability of AI; creates film conceived, edited and directed by machines

The advertising giant pushes boundaries with a bold experiment which asks the question: can a machine-made film make humans have an emotional response...

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...

Artificial Intelligence to impact the marketing industry next year: Warc Toolkit 2017

More than half of global CMOs said they expected the impact of AI on marketing and communications to be greater than the impact of social media

Absolutdata rolls out artificial intelligence-driven platform, NAVIK AI

NAVIK AI is an artificial intelligence-driven decision engine rolled out by Absolutdata. It combines data, analytics & technology to optimize decision...

The image of your brand is the content consumers are seeing about it: Anand Kripalu, CEO & MD, Diageo India

The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to tradit...

Consumers today expect a seamless customer experience: Prashant Mehta, SapientRazorfish

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers...

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

Guest Column: How can the used car industry can use AI in their marketing to scale up: Shubh Bansal, Truebil

By analysing multiple data points about a single user in terms of location, demographics, device, interaction with the website and more, AI technology...

We’ve witnessed a 30% growth in our digital marketing business: Amit Tandon, CEO, Genuus.

It will be exciting to see what happens to wearable technology in 2018 and how brands embrace new devices.

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in...

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

AI adoption driving revenue growth for businesses: Infosys study

AI Maturity Index reveals that early adopters are already reaping the rewards and expect a 39 per cent revenue rise by 2020; 80 per cent of AI adopter...

Dr Badri Raghavan joins Ola as its Chief Data Scientist

Raghavan will lead a team of data scientists and engineers at Ola, and scale the company’s data-science Infrastructure to find solutions for the varie...

It is important to pre-empt the needs of customers: Ambarish Gupta, Knowlarity

In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer en...

Guest Column: AI driven virtual digital assistance will revolutionise online and offline shopping: Fynd CEO, Harsh Shah

Adopting visual search tools for consumers will be inevitable for the online retail sector to realise their ultimate goal - Sale

Artificial Intelligence is revolutionising the digital domain: Rohan Mehta, Social Kinnect

Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influenc...

Guest Column: The evolution of mobile marketing in 2018: Ashwiny Thapliyal, TUNE

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should...

ENBA 2018: Tremendous hike in internet users from last year: Salil Kapoor, HOOQ

Comparing the growth statistics of internet users since January 2017 and January 2018, Salil Kapoor, Managing Director, HOOQ, said that there has been...

It's digital all the way: AI, OTT, Robotics....

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digita...