India’s OTT space will be ad-driven business in future: Uday Sodhi, SPN

At Mobile Awards – The Maddies, Uday Sodhi, ‎Executive Vice President and Head - Digital Business - SPN in a fireside chat with Anurag Batra, Chairman...

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a fe...

Filmmakers are using the censor board as a marketing platform: Pahlaj Nihalani

Filmmaker Pahlaj Nihalani believes that some filmmakers are using CBFC to market their films. He spoke about the need to censor content, the challenge...

Do not dilute yourself till the last mile: Rajesh Kamat's advice to start-ups

BW Businessworld and BW Disrupt held the Mumbai edition of the "Disrupt Dialogue Series" on Wednesday where Rajesh Kamat, MD of Emerald Media and Vive...

We need to learn to deal with change at the pace of which is happening: Raghav Bahl

At the 10th Indian Magazine Congress chairman and editor-in-chief of BW Businessworld Anurag Batra questions media entrepreneur Raghav Bahl on how mag...

Businessworld brings Sameer Sikka on board as COO

His mandate includes leading and growing BW Businessworld Group’s business along with an enhanced focus on digital

Brands need to target social media for image building

Industry leaders brainstorm over the need for a social media policy, and how brands can leverage social media for outreach and image building

IMA 2014: India gets its own marketing awards

exchange4media presents India's first marketing awards that will set the benchmark of marketing excellence in India

IMPACT Exclusive: Discovery - Innovating as it moves forward

Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation,...

Communication requires an Empirical Approach: PSB survey

A survey conducted by Penn Schoen Berland has revealed that PR professionals believe that measuring the ‘business impact’ of their campaig...

Martin Sorrell to address TEDx Youth conference

Sir Martin Sorrell, Ronnie Screwvala, Arnab Goswami, Suhel Seth are some of the industry biggies who will address TEDx Youth@YoungLeadersofTomorrow th...

samachar4media turns 1

samachar4media, the Hindi website for news on the media, advertising, marketing and PR industry, successfully completed one year on February 15, 2011.

AICTE partners with e4m to develop talent for M&E industry

AICTE, under the guidance of Kapil Sibal, Minister of HRD, Communications & IT, has joined hands with the exchange4media Group to create a body th...

e4m ties up with network2media for India's first OOH Awards

exchange4media in its novel initiative has partnered with network2media to bring in the first Indian Outdoor and Digital Signage Advertising Awards.<b...

Creating the right IMPACT: VGC gives a more vibrant, upbeat look to magazine

Since its inception in 2004, IMPACT, the weekly magazine on advertising from the exchange4media Group, has gained widespread acceptance and respect fr...

Best of Bharat Kapadia’s ‘Kahani Mein Twist’ unveiled

Everyone in the Indian media and communications industry is familiar with print honcho and industry association bossman Bharat Kapadia’s one lin...

Making money out of social media

At a panel discussion on making money from social media at the India Social Summit 2010 held in Delhi, industry heads discussed the problems facing gr...

INMA 2010: Autocar, exchange4media, City Plus present some brainsnacks for thought

The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Au...

exchange4media Group launches Hindi media & ad news portal samachar4media.com

Given the growth and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange...