Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

This is how @AmazonIN used Twitter to create awareness for the launch of OnePlus 5 and Nokia 6

Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received mo...

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise recla...

Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14)

Submissions open for Season 4 of Lexus Short Films

Season 3 films including Cannes Bronze winner Game now available for online streaming

e4mSpotlight: What makes Indian Premier League 'premier'?

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication), Tech Mahindra

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone jou...

ASCI upholds complaints against 130 out of 199advertisements

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were...

Amazon India rules BARC's Top 10 Brands @Week 25

Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)

Amazon India announces first ever Prime Day

To be held on July 11, Prime members will enjoy additional benefits

Amazon India Backs Chonkpur Cheetahs for IPL 2017

Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki...

Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in....

BBC Worldwide signs licensing deal with Amazon India

The pact will give Amazon Prime India viewers access to over 600 hours of award-winning, popular factual and pre-school content from the BBC

We have been growing triple-digit while landscape has been mostly flat or negative: Amit Agarwal, Amazon India

Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing...

Amazon India's new ad with Konkona Sen Sharma takes forward 'AdjustNoMore' proposition

The current spot is expected to run for another month which will then get followed with another relationship story

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site

E-commerce looks for an exciting H2’16 as festive season kicks in

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Amazon India extends 'Apni Dukaan' narrative to its latest 'AdjustNoMore' campaign

The campaign, conceptualised by Orchard Advertising highlights the ease of shopping without compromising on quality or options

Making sense of Myntra's acquisition of Jabong

We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right de...