OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Metrics: An OOH (pipe) dream?

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a fe...

Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Will metros be the new airports for OOH?

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being haile...