Mindshare & Lowe work on MCCS’ new id

The on-air change will see Star News, Star Ananda & Star Majha become ABP News, ABP Ananda & ABP Majha. The communication theme is ‘Our...

ASCI’s moral policing a dangerous trend: Avinash Pandey, ABP News

Avinash Pandey, COO, ABP News, believes that ASCI has infringed on commercial free speech by recommending the condom ad ban during TV primetime

Celebrities should not be reason for lack of creativity: Piyush Pandey

Pandey in his Retrospect & Prospects applauded impactful brand ads for a cause, advised that celebrity advertising be made more immersive and contende...

IAA felicitates the Pandey brothers for being bestowed with the Cannes Lion of St Mark

Ace admen Piyush Pandey and Prasoon Pandey honoured by the International Advertising Association (IAA) for keeping the flag of Indian creativity flyin...

Amplification of events is the road ahead: Experts

Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve

Video: Events have to be amplified – Neeraj Sanan

ABP News’s Neeraj Sanan India talks about how event agencies have to look at out-of-the-box ideas and amplify them to bring value to clients

Anand Kripalu to reveal what makes Cadbury the most awarded advertiser

The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News

Chase profiles and not eyeballs to market your brand: Ashok Venkatramani

Brands need to start defining the kind of audience profiles they want to reach and target sharply, says MCCS CEO Venkatramani, who spoke at the launch...

nexGTv acquires digital telecast rights of ABP News Network channels

Viewers can now stream through high quality national and regional news coverage on ABP News Hindi, ABP Asmita (Gujarati), ABP Ananda (Bangla), and ABP...

Polls apart!: What media did on the day of election results

Elections are perhaps the biggest event for media and it does everything to get the most out of them. Here’s how Indian media covered the recently con...

TRAI ad cap can adversely affect economic growth: Ashok Venkatramani

The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV

As MCCS gears up to become ABP News...

MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding...

Many of us will die post digitisation: Ashok Venkatramani

The CEO of ABP News listed three facts to state news channels were not prepared for challenges post digitisation; for some, survival itself would be a...

ABP all set to enter Punjab

ABP News is launching a Punjabi news channel in a couple of months. This will be its third regional market after West Bengal and Maharashtra

Do news channels ride on brand name?

Media experts feel that anchors become the face of the news channel and draw the viewers, along with the credibility of news & views presented

ABP News gives viewers the edge in new brand campaign

ABP expands its ‘Aapko rakhe aage’ proposition to ‘ABP News dekhne walon ki sab sunte hain’. The campaign executed by Lowe Lintas goes on air from tod...

ABP News gives viewers the edge in new brand campaign

ABP expands its ‘Aapko rakhe aage’ proposition to ‘ABP News dekhne walon ki sab sunte hain’. The campaign executed by Lowe Lintas goes on air from tod...

NDTV's KVL Narayan Rao re-elected as NBA President

Ashok Venkatramani, CEO, ABP News has been elected as Vice President, while B Saikumar, Group CEO, Network18 has been elected as Honorary Treasurer

B'casters expect a turnaround in economic conditions in next 6-12 months

B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process...

It is time for b'casters to focus on customer delight: Ashok Venkatramani

The CEO of ABP News talks about the importance of collaborative working between b'casters, agencies and advertisers, and the need to be innovative in...

Vinod Kapri steps down as Managing Editor of India TV

Kapri was with the organisation for six years. Confirming the news to exchange4media, he said, “I am planning to do something new in 2014 & movies wil...

Broadcast media starts capitalising on election sentiment

Following the buzz around the State Assembly polls, now all eyes are on the Lok Sabha polls in 2014, and already various channels have lined up a slew...

Neeraj Sanan puts in his papers at ABP News

Sanan, Chief Marketing Officer, MCCS, was with the organisation for last six years and was responsible for marketing of the flagship news channels ABP...

How do you form your political views? asks ABP News

New campaign for ABP News by Lowe Lintas tells people to steer clear of uninformed choices made on frivolous knowledge on politics