SBI selects Global Advertisers for outdoor promotion

The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 c...

Croma reaches out to target group with 3D innovation

Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to g...

OOH sector welcomes the Budget as positive and balanced

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastr...

Gaurav Gupta, Head, Integrated Marketing Communication, Tata Teleservices

The engagement factor depends upon the objective of the campaign. If the campaign is about the product launch or brand awareness, then ‘Wow’ factor c...

ITC Engage deo's award-winning OOH campaign increases sales by 15% in Kolkata

Promotion carried by Madison Outdoor Media Solutions 'engaged' couples on Valentine's Day with unique offers & experience. It was recently awarded in...

Philip Capital captures bull market trend in OOH campaign

Coined ‘Talk to Philip’, the campaign has been executed by Six Inches Communication and brings out the positivity in the market and also reflects inve...

Tax reforms, investments part of Budget wish list for OOH industry

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost l...

Milestone Brandcom creates high intensity OOH campaign for DSP BlackRock Mutual Fund

Campaign's tagline 'The tiger is ready to roar' encapsulates the essence of the sectoral fund that invests in companies that benefit from infrastructu...

Mumbai Metro likely to see first 'Branded' station by month-end

Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year

Mumbai Metro gets a new look with OLX

As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour ora...

Mobile OOH needs Government support to grow, say experts

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a...

Posterscope executes OOH campaign for Philips Aqua Touch Shaver in 7 major cities

The campaign was executed across seven major cities for a period of 30 days communicating the message, "Aqua Touch protects better than the regular bl...

Milestone Brandcom launches audience measurement tool Milestone Optimizer

The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH medium. Milestone Brandcom has invested over Rs 5 crore in...

Anchor Panasonic appoints DDB MudraMax for its MICE event Dealers Meet in Australia

DDB MudraMax won following a multi-agency pitch which saw participation from two other leading event management agencies GPJ & Team Rustic

The use of new technologies for OOH is still missing in India: Harkirat Singh

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland In...

Cinema advertising : The 70mm impact

Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% Y...

Milestone Media bags OOH mandate for Reliance Communications

Milestone won the account following a multi-agency pitch of three rounds which saw participation of 7 OOH agencies

IPL 7 disappoints OOH agencies, venue change said to be a factor

OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has...

OOH industry buoyant after landmark NDA win

A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH e...

Chandan Deep Singh Dang, CMO, Tupperware India

Brands must be clear about the presence of its target consumer at the on-ground locations. The location must be such that the consumer has time to con...

OOH must offer transparency in pricing: Chandan Deep Singh Dang

OOH industry needs to be more structured, have transparency in pricing, move with the latest technologies and support great ideas on bigger scale, say...

Sanjeev Goyle, Chief of Marketing - FES & Business Head – AppliTrac, Mahindra & Mahindra

The outdoor industry needs to be more organised with structured operations and feedback mechanism; campaign measurability and execution excellence can...

RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'

'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who h...

Flipkart goes more visible with new OOH branding

Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile ap...