Milestone Brandcom goes 'big' for iPhone 6 OOH campaign

The agency planned and executed a two-phased outdoor campaign in 24 cities, highlighting brand proposition 'Bigger Than Bigger'

DDB MudraMax executes engaging on-ground activation for Tupperware

It was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

Kinetic executes OOH campaign for new Audi Q3

The agency attempted to showcase visually, in an impactful manner, what one can do with Audi’s quattro all-wheel drive technology

Uninor scouts for an Outdoor Partner

The media agency on record is Zenith Optimedia, and creative agency on record is Bates Chi and Partners

Top OOH campaigns this festive season

This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at so...

Preeti Kalra, Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one...

Greenlam woos Kolkata with Transit Medium innovations

The brand used the AC Volvo buses plying in the city to showcase its latest range of eco-friendly laminates

Global Advertisers launches EMI scheme

The scheme will make the agency's premium hoardings available on to SMEs and smaller budget advertisers

United Technologies unveils outdoor innovation at Mahim

The three working elevators have been installed to demonstrate 'one powerful idea'

OOH rides the State Elections wave; revenues put a dent in the spirit

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings...

Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades,...

MCHI partners with Global Advertisers

Global Advertisers has been chosen as the official outdoor partner by the Maharashtra Chamber of Housing Industry (MCHI) for its Property 2014 exhibit...

ITC 'engage's with a gigantic display

Bengaluru wakes up to a 4000 square feet spectacle in the highest traffic zone

'Digital will be Key for OOH in future'

Conventional OOH coupled with smart use of digital and mobile can enhance brand experience, says Harjeet Singh Chhabra, Chief Marketing Officer, Adlab...

Laqshya Solutions executes brand re-launch campaign for TATA Goldplus

The agency strategically handpicked over 1200 media units across the country to create maximum visibility and impact. The campaign covered over 32 cit...

Slow start to festive OOH advertising

Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in

With OOH you can be innovative, not too creative: Amar Thomas

Amar Thomas, Country Manager, BlackBerry India, shares the secret to Z3's impactful OOH campaign

Clear Channel Mudra creates interactive OOH campaign for Budweiser - Rise As One

For the launch of the Golden Amber Lager Beer, real goal posts were created. Beer bottle as side bars of goal posts was conceived keeping in mind the...

Posterscope launches Prism Creative tool in Asia Pacific

Prism Creative will visually show if an ad isn’t suitable for OOH medium, with too much text, unsuitable colours or layout errors. It has the facility...

DDB MudraMax ties up with Pro Kabaddi League's Bengal Warriors

The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on br...

Taking OOH to global standards of quality & professionalism

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in In...

Dissecting the Dentsu Aegis - Milestone Brandcom deal

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with...

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stab...

Dentsu Aegis Network acquires majority stake in Milestone Brandcom

Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia....