Union Budget 2015: OOH sector unhappy with service tax hike

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. A...

Sunil Kumar Sharma, Head for Marketing (Consumer), Goodyear India

The outdoor industry is quite de-centralised in India. This requires due diligence on our behalf to confirm that we are selecting sites that offer tru...

Milestone Brandcom bags outdoor duties for Airtel

Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. M...

DDB MudraMax creates 'Misunderstood Scoreboard' for Zee News

DDB MudraMax installed manual scoreboards in Jammu & Kashmir, New Delhi in India and Lahore, Karachi in Pakistan. While spectators thought these were...

Guest Column: Digital becomes a quintessential delectable in 2015: Haresh Nayak

Haresh Nayak, Regional Director, Posterscope APAC and MD, Posterscope Group India on the vast potential, for digital OOH advertising to interact with...

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

South African Tourism launches #MeetSouthAfrica campaign

The 14-city outdoor campaign features unique experiences on offer in South Africa; DDB MudraMax has carried out the creative execution of the campaign...

Delhi state election boosts OOH spends

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Good times ahead for OOH sector, but attracting talent still a challenge

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

To measure success in OOH, you require relevant, accurate and standardised metrics: Sunil Kumar Sharma

The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant RO...

David Payne, King Lai, Amit Sarkar, CEO, Developing Markets; CEO, Asia Pacific; COO, India, Kinetic OOH

The challenge in India right now, because it is a fragmented market, is that since the licenses being granted by the municipalities are short-term, it...

TDI strengthens its position with 73 DMRC stations

With the winning of the latest tender, TDI has exclusive advertising rights over a total of 73 stations now

HUL uses Mumbai Metro for Brown & Polson re-launch

HUL re-launched the Brown & Polson custard powder brand with a digital OOH campaign focusing on the Mumbai Metro

Technology developments will be key for OOH in 2015

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new...

2014 could be a springboard for OOH sector

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the...

Percept One CEO Shiv Sethuraman quits within 6 months of joining

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

Kinetic Worldwide launches full-service OOH division Kinetic Active in India

Operations for Kinetic Active will be handled from Mumbai & Delhi currently and will be led by its General Manager Adil Khan & National Creative Dire...

Kinetic wants to see OOH becoming integral to the media plan

David Payne, CEO, Developing Markets, King Lai, CEO, Asia Pacific & Amit Sarkar, COO, Kinetic India talk about India's place in Kinetic and WPP's ove...

TDI bags exclusive ad rights at 42 Delhi Metro stations

Delhi Metro advertising options are available in six lines, out of which TDI has exclusive branding options at the red line, yellow line and the green...

Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment

Digital can make a huge difference to the OOH industry in the times to come. Over the last two to three years, a huge traction is building up in this...

Kinetic Worldwide to focus on adding excitement to the Indian OOH business

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that co...

Milestone Brandcom creates OOH campaign for Goodyear’s RunOnFlat technology

Goodyear India’s new RunOnFlat technology allows cars continued mobility after a puncture or complete loss of tyre pressure. It allows tyres to hold t...

Arghya Chakravarty takes over from Sunder Hemrajani at Times Innovative Media

Chakravarty had joined Times OOH as CEO in September 2013. He had moved from PepsiCo, where he was working as Executive Director, Sales (Beverages)