Outdoor Advertising Awards to be held on June 11

It's time to recognise excellence in outdoor media. This is the objective behind Outdoor Advertising Awards 2005 to be held in Mumbai on June 11. The...

Sophisticated signage age yet to arrive in India

The outdoor market in India is currently looking positive. But has the sophistication of road signage reached the same level as in the western frontie...

DC's outdoor duties in Chennai return to OAP India

Deccan Chronicle, the Hyderabad-based English daily, has chosen OAP India (Outdoor Advertising Professionals) to handle its outdoor advertising duties...

Outdoor is in

The outdoor media in Delhi is back. Between 1997, when hoardings were banned in the city, and now, the billboard prices have shot up by about 500 per...

Outdoor Advertising convention to be held in Mumbai on June 10 and 11

Outdoor Today, India's only magazine on outdoor advertising, has announced the launch of an annual convention exclusively for the Outdoor Advertising...

‘The Outdoor industry is evolving by the day’

Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. Today it is laser shows; tomorrow it w...

Aaren Initiative wins six new business accounts in the last three weeks

Aaren Initiative, the outdoor company of Lintas India's Integrated Marketing Action Group, has bagged six new business accounts in the last three week...

Portland to merge with Poster Publicity to create a global outdoor media unit

With WPP agreeing to merge WPP's current outdoor specialist, Portland Outdoor Limited with Poster Publicity to create a global outdoor media buying an...

Media 24*7 bags in-stadia rights for India, Pakistan cricket match in Bangalore

Media 24*7 has bagged the exclusive in-stadia rights for the India-Pakistan cricket match in Bangalore. An important in-stadia innovation for the matc...

LemonTree Media bags upper tier stadium rights for India-Pakistan cricket series

LemonTree Media has acquired the in-stadia advertising rights for the upper tier for five grounds in the upcoming mega cricket series between India an...

DuPont introduces unique 3-layer signage system

DuPont India has launched DuPont Teflon Sign Solutions for the signage market, which will provide end-to-end signage solutions for the Indian corporat...

It's all not well with outdoor industry

While outdoor has been contributing about 5-6 per cent of advertising industry spends world over, it has been around 8.5 per cent to 10 per cent in In...

PrimeOutdoors wins Tata Teleservices’ business in HP, MP & Chattisgarh

PrimeOutdoors, a division of Primetime-IP Media Pvt. Ltd , has won the outdoor activities for Tata Teleservices in Himachal Pradesh and MP-Chattisgarh...

Unique benefits lure broadcasters to Outdoor medium: Experts

Explosion in the number of channels has shown its effect on other frontiers as well. Not only are new channels like Hungama TV, Zoom and STAROne screa...

‘Being cost-effective, OOH is poised to overtake other mediums’

Advertising has evolved over the years; from print and television, the industry is fast tapping the outdoors medium. “Compared to print and TV, outdoo...

Indrajit Sen, President, Prime Site

<p align=justify>“Traditionally, when people talk about outdoors, it approximates Rs 875 crore business annually. This is what the industry spends. On...

The Lintas Media Guide 2005 shows 20 per cent growth in Outdoor

The Lintas Media Guide 2005 has some interesting information in store for the media fraternity. In the course of sharing a comprehensive picture on va...

Outdoor gradually increasing share in media plans

If expert comments are anything to go by, Out of Home is one component that is increasingly claiming more of the advertisers’ money. In a recent Point...

Aaren Initiative wins TN circle outdoor duty of Tata Teleservices

Aaren Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group, has been awarded the out-of-home solutions account f...

JM Media puts up Hong Kong’s largest outdoor LED screen

Hong Kong’s largest commercial LED screen has been put up by JM Media, enabling advertisers to choose frequency and duration of ads.

HLL ropes in Elephant Design to give shape to Lipton kiosks

Drinking tea is soon going to be the coolest thing to do for India's Gen Next and working hard to make this happen is the Pune-based design company El...

Working the great outdoors

Ad agencies with OOH operations such as Mudra (Primesite), Lintas (Aaren Initiative), O&M (Ogilvy Activation) and Madison Outdoor (MOMS) are incorpora...

Brent Kennedy, President & CEO, DDB Japan

“OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality and as long as we have people wa...

PrimeOutdoors measures outdoor advertising efficiency with data-led tools

In recognition of the changing advertiser requirements and new paradigms of the out-of-home business, PrimeOutdoors has developed and implemented a se...