Madison IES launches Duratech Cement with events across 21 towns in three States

Over a span on 17 days, the agency hosted events in Madhya Pradesh, Uttar Pradesh and Bihar to promote Prism Cement’s newest offering

OOH activity for Pro Kabaddi League subdued, say agencies

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has n...

Autdoors and Arc Media partner to gain marketing rights across North India

Autdoors of Amar Ujala Publications has entered into a strategic partnership with Arc Outdoor media, paving the way for the agency to have exclusive m...

Dentsu Aegis Network and Northpoint Centre of Learning launch PG career program in OOH Advertising

It is designed to give a thorough working knowledge of Out of Home Advertising & Communications including retail, rural and experiential and how they...

Rakesh Advertising wins Rs 72 crore contract for BEST ads

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory

AAP ignores SC's decision on rolling out hoardings

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image...

Monsoon to put a dent in OOH revenues?

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and...

Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vick...

Amar Thomas, Head of Marketing, BlackBerry India

Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as...

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for th...

Parle Products launches OOH campaign for its 'Litter Free' CSR Project

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in...

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

OOH agencies welcome IOAA decision to expand membership

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem a...

OOH audience measurement to be reality, but not so soon

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an a...

Global Advertisers acquires 100 new billboard sites across Mumbai

The agency plans to acquire 150 more in the city over the next six months

OOH sector in dire need of currency

At exchange4media OOH Conference, Madison OOH’s Saumitra Bhattacharya, BlackBerry’s Amar Thomas, Posterscope’s Haresh Nayak, Milestone Brandcom’s Nabe...

Is Digital OOH in India exciting marketers enough?

At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Ro...

Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a...

exchange4media NEONS Awards 2015: Vodafone, DDB Mudra, and Milestone Brandcom lead shortlist

The 5th edition of exchange4media’s NEONS Awards sees 113 shortlisted entries. Among agencies, there is a close race in terms of number of nominations...

Jury meets to select winners of exchange4media NEONS Awards 2015

The fifth edition of the exchange4media OOH Conference and NEONS Awards will take place on March 27th in New Delhi

The OOH sector needs self-regulation: Pushkar Jain

Outdoor industry owes a lot of its drawbacks to the exorbitant costs it brings along, as well as the inability of marketers to evaluate the campaign d...

Increase in GST worries OOH players

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

ACC Cement executes innovative OOH campaign in Patna

ACC cement bag cut-outs were illuminated using LED lights and rotated 360 degrees