Madison OOH wins Tata Motors Outdoor AOR

The agency’s specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch

Street Talk appoints new talent to revamp its marketing strategy

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that...

Taproot creates a new campaign for IOAA everything works better when it's Outdoor

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinv...

Milestone Brandcom appoints Mayank Khattar as National Creative Director

As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company

WPP’s Kinetic unveils new logo

The new logo is designed on geometric patterns, symmetry and directional alignments formed with 3 forces of nature: Earth – Water – Air. The three for...

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relati...

Madison IES organises awareness event for ROCA on World Toilet Day

The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by sig...

Our focus will be on continued investment to make the OOH medium accountable: Annie Rickard

Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of t...

Posterscope Group India restructures senior management

Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope

Freecharge launches marketing campaign on Mumbai Metro

Freecharge has launched a new marketing campaign targeting Mumbai Metro travelers. The company will be rolling out the campaign to metros in other cit...

Maxus ESP crafts association with Eros International & ‘Bajirao Mastani’ at Blenders Pride Fashion Tour 2015

The agency associated with couturier Anju Modi who created the designs for the Sanjay Leela Bhansali film. The costumes from the film were showcased a...

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, s...

Madison OOH promotes Dipankar Sanyal as CEO, Platinum Media

Jayesh Yagnik has been promoted to COO, MOMS with national responsibility; Neeraj Ved is now VP MOMS West & South; Krishnendu Ghosh has been promoted...

Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division

Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the rural and urban mark...

Posterscope & Blue 449 partner on Project Everyone to deliver the world’s largest digital OOH campaign

125 media partners pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads to promote United Nations'...

Kinetic India’s COO Amit Sarkar resigns

Sarkar confirmed the news to exchange4media. He had joined Kinetic Worldwide in 2008

TDI Partners ASSOCHAM’s FMCG Summit & showcases the role of OOH

TDI partnered the event aiming to expand its networks in the FMCG sector and create a relationship with ASSOCHAM. TDI also showcased how outdoor adver...

Posterscope launches measurement tool for ambient media, Ambit Analyser

The tool will help advertisers effectively reach out to over 65,00,00,000 eyeballs across 2500 towns every month in India

The Social Street makes “angry babies dot the country skyline’’

IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future

DDB MudraMax (North) appoints Pushpendra Singh as Senior VP

Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager a...

Madison OOH launches new variant of Parachute Hair Oil in Mumbai

The campaign was focused in western suburbs followed by south and central Mumbai featuring billboards, metro and bus station signages across the city

Madison IES creates launch event for Eros Now

To stress the idea of Eros Now being a new age digital platform, the agency made use of a large LED screen to launch the logo and set up product stati...

BJP and AAP run outdoor ads; play governance blame game

After AAP released OOH ad campaign saying ‘Pradhan Mantri Sir, Please Delhi Sarkar Ko Kaam Karne Dijiye’, BJP rolled out posters questioning Kejriwal...