Posterscope India uses ‘pixel-led technology’ for Hitachi Refrigerator

the technology used behind this latest innovation is based on 'addressable pixel programming'. As part of the innovation, every pixel is coded and map...

Platinum Outdoor puts a giant Tata Motor's Tiago car on a hoarding

The agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai

OMD with Streettalk builds OOH Campaign for FunFoods

To complement its sales in Mumbai, Dr. Oetker along with brand ambassador Sonali Bendre aims to reach out to consumers with a high decibel OOH campaig...

TVS Tyres awards OOH duties to Street talk

Street talk handles more than 60 clients across categories like Automobiles, FMCG, Consumer Durables, ecommerce, Finance, Aviation, Real Estate and Li...

Madison OOH- Platinum Outdoor launch Tata Motor's Tiago in OOH

The campaign had two phases with the first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Tr...

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

Dentsu's Posterscope conceptualises new campaign for Bournvita's Badam Booster

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards,...

IPL outdoor ad spends estimated to have dipped by 50%

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

Lokhande will oversee the trading, operations and buying functions of the company

Winners speak at OOH NEONS Awards 2016

In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge amo...

Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a...

The challenges for the OOH industry have only multiplied, say experts

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking for...

Industry gears up for OOH Conference & Neon Awards 2016

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on Ma...

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of...

Lookup launches new radio and OOH campaign using the emojis

Lookup, the free chat-based local commerce app has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of...

DSP BlackRock rolls out OOH campaign for Tax Saver Fund

Milestone Brandcom executed this all pervasive campaign for DSP Blackrock across 50+ cities. Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, P...

Ex- Kinetic India Head, Amit Sarkar launches independent agency Nomad

Nomad will be a full service specialist agency with a primary focus on OOH and integrated offerings across mobile, digital, data, activation, experien...

Kinetic Worldwide launches social media analytics tool for OOH campaigns

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool...

Reliance Jio scouts for an Outdoor partner

Industry sources confirm that Reliance Jio is conducting an OOH pitch and three agencies are currently in the fray

We can create an ecosystem with traditional OOH at the centre: Mauricio Sabogal

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even mo...

Global Advertisers brews ‘Kadak’ outdoor campaign for Society Masala Tea

The campaign has been launched in Mumbai on wide displays. It's aimed at traditional tea lovers and hence, capture their attention by placing hoarding...

JCDecaux bags exclusive Chennai Metro train branding contract

Reliance Trends and Renault have already signed advertising contracts with more deals expected to close in the coming weeks.

4G, E-com will hold key- growth for OOH in 2016

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to...

Arun Hariharan joins LiveMedia as COO

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its...