Top Story


Home >> Media - TV >> Article

BARC Week 44: What boosted slots viewership for ABP News and Republic TV?

Font Size   16
BARC Week 44: What boosted slots viewership for ABP News and Republic TV?

The telecast of ‘Kaun Banega Mukhyamantri’ on ABP News spiked slot viewership by 70 per cent according to BARC ratings for Week 44 (October 28-November 3). The episode was aired on October 30 from 6.29 p.m. to 7.50 p.m. and garnered 0.7 million impressions against its previous four weeks' average of 4.5 million impressions for the same time slot.

ABP News took the third spot with 78.9 million impressions in the Hindi News Genre, which was led by Aaj Tak with 102 million impressions. Meanwhile, India TV, zee-news_1333.html">Zee News, and News Nation took the second, fourth, and fifth positions with 87 million, 78.6 million, and 72 million impressions respectively.

Among English news channels, BARC noticed that the interview with Finance Minister Arun Jaitely on Republic TV led to an increase in slot viewership to 0.015 million impressions from its previous four weeks' average of 0.007 million impressions. The episode was aired between 9.01 p.m. and 10.24 p.m. on October 28.

Republic TV continued to dominate the English news genre with 0.69 million impressions. It was followed by times-now_1213.html">Times Now, India Today, NDTV 24X7, and CNN News18 with 0.66 million, 0.34 million, 0.3 million, and 0.25 million impressions respectively.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video