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Ram Ratings Week 4: Fever leads Mumbai and Delhi

13-February-2018
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Ram Ratings Week 4: Fever leads Mumbai and Delhi

The fourth week of 2018 of RAM Ratings witnessed Fever leading Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively.

This week in the Mumbai Universe of 12.2 million listeners, Fever FM shared the top spot with improved 16.1 per cent, followed by Big FM and Radio Mirchi. Big FM and Radio Mirchi fetched 14.8 per cent and 13.9 per cent respectively. Both Radio City and Red FM retained its fourth and fifth spot with 13 per cent share while Red FM retained its fifth spot with 10.7 per cent share. Early morning followed by mid-morning and night time band observed the highest listenership on the total radio.

Fever continued to dominate the Delhi market in a universe of 16.5 million listeners with 19.3 per cent share. Radio Nasha and Radio Mirchi swapped their positions to second and third spot with 12.3 per cent and 11.7 per cent respectively. Radio City and Air FM2 Gold held on to their fourth and fifth spot with 11.5 per cent and 10.7 per cent share respectively. Afternoon followed by mid-morning and morning time band observed the highest listenership on the total radio.

In Bangalore, Radio City maintained its leadership position with improved 25.5 per cent share in the universe of 5.3 million listeners. Big FM, Radio Mirchi and Fever FM held on to its second, third and fourth spot with 18.2 per cent, 16.8 per cent and 14.8 per cent respectively. Air FM Rainbow took the fifth spot with 6.5 per cent share. Here evening followed by afternoon and mid-morning observed the highest listenership on the total radio.

Kolkata market was dominated by Radio Mirchi by 20.4 per cent followed by Fever FM and Big FM which got 17.4 per cent and 16.9 per cent share respectively. Amar FM and Red FM retained their fourth and fifth spots with 10.1 per cent and 9.6 per cent share respectively. Afternoon followed by mid-morning and morning time band observed the highest listenership on the total radio.

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