Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Cabinet approves conducting of FM Phase-III e-auctions Batch-III

22-December-2017
Font Size   16
Cabinet approves conducting of FM Phase-III e-auctions Batch-III

The Union Cabinet has permitted conducting the auction of 683 FM channels in 236 cities which includes sparsely populated border areas Jammu and Kashmir and the North-East States. It will provide FM radio coverage to new cities besides better content choice to the listeners.

“The Union Cabinet chaired by Prime Minister Shri Narendra Modi has approved the way for conducting the auction of 683 channels in 236 cities in subsequent batches. It will usher in new/enhanced experience of FM radio in more cities,” the statement said.

Batch-I and Batch-II auctions of private FM radio Stations under Phase-III of the FM Policy Guidelines, as approved by the Cabinet in 2011, were conducted in 2015 and 2016 respectively. 97 channels in 56 cities were sold in Batch-I. 66 channels in 48 cities were sold in Batch-II.

With the rollout of the third batch auctions, a large number of those cities across the country will be benefitted. With the complete roll-out of FM Phase-III auctions, all the 29 states and six out of the seven UTs (except Dadra and Nagar Haveli) will be covered by private FM radio broadcasting. “This is also likely to generate direct and indirect employment to more than 10,000 persons on a pan India basis. These auctions will yield an estimated revenue more than ₹1,100 crore,” the statement mentioned.

It also mentioned that to ensure complete transparency, the Simultaneous Multiple Round Ascending (SMRA) process is being adopted.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.