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HT dominates the largest English readership markets of Delhi NCR plus Mumbai

22-January-2018
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HT dominates the largest English readership markets of Delhi NCR plus Mumbai

As per the latest round (2017) of the Indian Readership Survey released yesterday by the MRUC, Hindustan Times emerges as the largest brand in the most important English markets of Delhi plus Mumbai with a combined AIR (main + variant) of 24.4 lakh [AIR: Average Issue Readership].
In Delhi-NCR, Hindustan Times re-established itself as the undisputed No 1 newspaper for the 15th time. HT continues to be the most read newspaper in Delhi-NCR with more than 16.2 lakh AIR (M+V), 36% higher than TOI making TOI a distant No. 2.

HT has made strong inroads into Punjab and has emerged as the No 1 newspaper of the region with an AIR of 2.7(M+V) lakh, powering ahead of The Tribune (AIR (M+V)2.4 lakh).

In Mumbai, HT has grown its readership significantly once again to 8.3 lakh AIR (M+V), which is nearly 70% of TOI. It is now the undisputed No. 2 daily in the city.
Hindustan with 5.2 Cr Total Readers is the 2nd largest paper in the country with dominance across its major markets.

The IRS 2017 re-affirmed Hindustan as the second largest newspaper in the country with an TR of 5.2 Cr and AIR of 1.8 (M+V)Cr. Hindustan continues to be No.1 in Bihar, Jharkhand and Uttarakhand, and a strong No.2 in UP and Delhi. These results are a clear reflection of Hindustan’s aggressive expansion in UP/Uttarakhand, and its dominance in the states of Bihar and Jharkhand.

Hindustan is published by Hindustan Media Ventures Ltd., a subsidiary of HT Media Ltd. Mint consolidates its position as the second largest business daily in India. Mint, HT Media’s business daily, consolidated its No. 2 position among the leading business dailies in India with an Average Issue readership of 2.39 lakh.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.