ICMA 2017: Relevance is key to a great content strategy: Viral Oza

Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

sunSTRATEGIC wins multi-agency pitch of Droom

They have been entrusted with the content-driven campaign strategy and creative mandate

Rickshaw announces leadership appointments for its newly formed design cell

Bidisha Roy Chowdhury will head the unit. She is joined by Jaideep Thackery to kick-start its operations

Hitachi’s Ramesh Srinivasan set to join BankBazaar as CFO

BankBazaar is on a recruitment drive with more than 130 new employees joining the company in FY2017-18

CIPAM and Viacom18 join hands to launch campaign against piracy

The campaign will see CIPAM and Viacom18 airing awareness videos across schools, colleges and educational institutions, in addition to the network’s k...

ICMA 2017: Music has the power to bring the brand message alive: Kartik Kalla, 91.1 FM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

ICMA 2017: How brands use character-led branded content

Here is a look at Kellogg’s Chocos, Raag Paan Masala, and India Today - So Sorry entries in the character-led branded content category

Orkla makes a sweet entry in India with Laban

Launches Norway's No. 1 confectionery brand - Laban - for the first time in India

Former Micromax CMO joins GROHE as Country GM

Sanitaryware leader poised to leverage Shubhajit Sen’s extensive expertise

Mohan Umrotkar joins Carnival Cinemas as CEO

Umrotkar takes over from P. V. Sunil who has been elevated as the Managing Director of the company

FCB India appoints Jyotsana Singh Kaushik as its Vice President

Kaushik will be based in the Gurgaon office and will be leading the business vertical on Horlicks.

ICMA 2017: Digital branded content done right

Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

Content marketing forms a vital cog in the overall strategic marketing machinery

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

ICMA 2017: Strategic view of content more important than virality: Ronita Mitra

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Denver ropes in Shah Rukh Khan as its brand ambassador

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

IOAA and AAAI will together implement a standard procedure for the OOH sector

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencie...

When the CEO of a travel site decides to co-produce a Kangana Ranaut starrer...

An interview with Nishant Pitti, CEO and Co-founder of Easemytrip, where he tells us about how he came to co-produce a Kangana Ranaut film

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD, mycity4kids.com

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empower...

Anil S Nair inducted into Saatchi & Saatchi Global Leadership Team

The new team under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its...

Our ads shall be youthful, light-veined and cheeky, unlike conventional bank ads: Federal Bank Deputy VP (Marketing & Investor Relations)

As Federal Bank lays out a 360-degree communication campaign to promote its flagship products, Rajanarayanan N tells us more about it

Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency...

Vishal Sikka quits as Infosys MD and CEO with immediate effect

UB Pravin Rao has been appointed Interim Chief Executive Officer and Managing Director reporting to Sikka under the overall supervision and control of...