Law & Kenneth Saatchi & Saatchi bags creative mandate for Bauli India

The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications

With Reliance joining in, we get more money to create more shows while riding on their distribution strength: Manav Sethi, CMO, ALTBalaji

Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will...

Prega News partners with Spicejet to make air travel pleasant for pregnant women

As part of the collaboration, a Spicejet aircraft Boeing 737-800 Series has been wrapped with Prega News branding

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

P.V. Sindhu announced as Bridgestone India’s first brand ambassador

As part of the three-year agreement, Sindhu will be included in Bridgestone’s activations around its Worldwide Olympic Partnership

How brands stood up for the Maximum City during the Tuesday deluge

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi,...

Making the most of data-led insights for brand building

The year 2016 had several global surprises where data-led insights did not convert to realities. What should data expectations be and what are the bes...

The image of your brand is the content consumers are seeing about it: Anand Kripalu, CEO & MD, Diageo India

The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to tradit...

Conventional marketing has to co-exist with digital: Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra

Tech Mahindra’s chief strategy and marketing officer Jagdish Mitra on the company’s strategy to invest in start-ups

Zenith wins media duties for Honeywell air purifiers

Honeywell is a fortune 100 company and a technology powerhouse

BPL to unleash a new marketing campaign around Diwali to cash in on the festive season

BPL is back in the game with a new range of products after a long hiatus. The Head of corporate strategy says that marketing will play a prominent rol...

FCB's Worldwide CEO Carter Murray to speak at the e4m Conclave

He will be among a galaxy of speakers at the 17th edition of exchange4media’s flagship event.

Harley-Davidson India appoints Peter MacKenzie as its managing director

As the new managing director of Harley-Davidson India Peter MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country s...

Future Group and Akshay Kumar’s Bengal Warriors rope in Rooter as the official fan engagement partner

The app will provide unique audience engagement opportunities and grow the fan base of Bengal Warriors

Madison Media wins back Bandhan Bank account

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

BBC Worldwide India ramps up production business with team re-organisation

Announces two personnel changes to up the ante of its production business here

GroupM announces Kartik Sharma as MD of 'NewCo'; T. Gangadhar to be Chairman, India & MD, Essence, North Asia

Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC

Drop in sales, Vivo and OPPO employees heading back to China?

Will Yang, Brand Director, OPPO India, spoke with exchange4media about company's plans to expand in India but industry sources suggest that the senior...

Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spen...

Local train-ed: MTR is now heavily focusing on millennials; restructures sales and marketing team

This year MTR has restructured its marketing and sales team to cater to the emerging digital need says Sunay Bhasin, CMO, MTR

Guest Column: Simplicity is the secret ingredient: Manika Juneja, AVP – Operations, WATConsult

If you have ever seen a competitor’s campaign and thought ‘why didn’t I think of this?’ you need to follow these seven steps towards simple and effect...

Nandan Nilekani returns to Infosys as Chairman

Jeffery S Lehman and John Etchemendy have also quit the Infosys board shortly after Vishal Sikka announced his resignation.

ZEEL appoints LOWE LINTAS and Publicis India as its Creative Partners

FCB Ulka was the incumbent creative agency FCB Ulka was the incumbent creative agency

Sridhar Ramasubramanian, COO, GroupM South Asia, steps down; Vishandas Hardasani takes charge

Vishandas Hardasani, CFO, GroupM India will take on the additional responsibilities of IT, Admin and Operations in addition to his current responsibil...