ICMA 2017: The story is everything: Gaurav Jeet Singh, HUL

The Head (Media) of South Asia at HUL shared his thoughts on the importance of generating a great content creation process

Universal Music India appoints Preeti Nayyar as Vice President

Preeti Nayyar aims to rapidly scale business at Universal as VP, New Business Development

MEC and Maxus will become WAVEMAKER

The brand will go live locally as the merger completes in each country, to be finalised by January 2018

DAN launches CLab, a data driven Celebrity Endorsement and Sports Marketing agency

CLab will deliver solutions that range from brand endorsements, brand integrations, property and content creation to digital associations and sports m...

RTB House enters India; appoints Criteo's Kshitiz Randhir Shori as Country Manager

The company's expansion into India comes close on the heels of a record-breaking 2016

Axis My India partners with TAM India

This is in order to launch one of the world's largest consumer insight platforms to help increase ROI

ICMA 2017: A look at excellent experiential content marketing by brands

Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby...

We have filed almost three dozen copyright cases against our competitors: K Madhavan, MD of Peps

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

Our new brand identity is in sync with evolving needs of our customers: Tomas Hrdlicka, CMO, Home Credit India

Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the co...

Our aim is to become the smart money app for India: Akash Gupta, Mobikwik

The Vice-President of Marketing at Mobikwik said that they are focused on brand building and wish to hit 150 million users, the biggest number of merc...

ICMA 2017: Master content-marketing multi-year programs by brands

Bendaryl, Dainik Jagran and Accenture’s master content-marketing programs were engaging and helped the brands create a buzz

Publicis India strengthens strategy team in Delhi

Publicis India today appointed Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President - Strategy

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

PR Solution unveils Global Brand Guidelines for foreign partners

The guidelines comprise a set of corporate brand rules and regulations that detail the usage of corporate brand assets

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

Consumers today expect a seamless customer experience: Prashant Mehta, SapientRazorfish

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers...

Guest Column: The importance of competitor mapping: Vivek Singh, Co-founder, Adby Ventures

Vivek Singh, Co-founder of Adby Ventures, delves into how competitive mapping technologies are enabling marketers to look at all their competition ads...

Guest Column: Why influencer marketing should be part of your marketing campaign: Sahil Chopra, CEO & Founder, iCubesWire

People are highly likely to opt for a brand based on the recommendations of an individual they respect and trust and brands could partner with influen...

Vyoma Media invited to be part of PM Narendra Modi’s and NITI Aayog’s initiative, Champions of Change

Vyoma Media was the only company representing the DOOH community and technological advances being used in the sector

Paprika Idea Labs launches new Restaurant Branding & Influencer Marketing Wing

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the bran...

DSPORT acquires exclusive India Broadcast Rights of the ICC World XI Tour of Pakistan

The ICC World XI will play three day and night T20 matches with reigning Champions Trophy winners Pakistan at Lahore’s Gaddafi stadium on September 12...