Our customers are our celebrities: Subramanya Sharma, Cleartrip

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t b...

Scarecrow bags creative and digital mandate for Skechers

The first leg of the campaign comprising a film and digital activation is already underway

New campaign a conscious call to move away from emotional genres that most ads adopt: Aarti Iyer, Head of Marketing, Unibic Foods

The premium cookie brand believes in strong product awareness and innovative marketing plans to move its way up the ladder

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better tha...

Build amazing products and everything else will come: Rajan Anandan, Google

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that mo...

Tata Sons appoints Pradipta Bagchi as Group Chief Communications Officer

Bagchi will report to N. Chandrasekaran, Executive Chairman of Tata Sons in his new role

H & R Johnson and Soho Square launch Red Ramp Project - Phase 2 for the blind

The company has started manufacturing tactiles in public places for the visually impaired. They have roped in Katrina Kaif for this initiative

Consumer loyalty: Driven by price or preference?: Experts

Behaviour and attitude when it comes to brand consumption are shifting drastically, leading to both opportunities and challenges for companies

Sai Estate Consultants partners with Alchemist

Alchemist’s Clay will be tasked with giving this aggressive marketing communication and Earned Media campaign the necessary focus, with real-time anal...

dentsu X India ropes in Roopam Garg as Chief Client Officer

Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

Publicis appoints two new VPs for Account Management and a Creative Director for Delhi

Krishnendu Paul and Amitabh Sreedharan are Vice Presidents- Account Management while Prateek Suri is Creative Director

Matrimony.com goes public; plans to take business to the next level

Spends almost INR 50 crores on marketing per year, says Murugavel Janakiraman, Founder and Managing Director, Matrimony.com

Experiential marketing needs to shift from tactical to strategic—Vikram Sakhuja, CEO, Madison

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination betwee...

Our overall focus is on making customised content for our digital assets: Lluis Ruiz Ribot, CMO, KFC India

Lluis Ruiz Ribot, CMO, KFC India, on the motive behind the new One-Click Button service that makes food ordering quick, easy and hassle-free

ICMA 2017: Content marketing - Building brand image or driving conversion?

At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion

Danone's big India bet: 10 new products lined-up: Rodrigo Lima, MD

The MD of Danone India spoke about the company’s ‘One planet, One Health Mission,’ and their marketing strategy based on India’s dynamic and vibrant m...

Guest Column: Staying 'social' with customer service: Anupam Vasudev, CMO, Aircel

Anupam Vasudev, CMO at Aircel, highlights few ideas that can help brands transform their customer service into an amazing customer experience on socia...

Guest Column: Role of technology in omnichannel retailing: Rijish Raghavan, PAYBACK India

Brands and e-commerce sites that have begun to adapt to the new and dynamic Omnichannel experience are making all the right moves

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

NewBase announces new additions to South Asian team

Danny Singh, Sarin Wee, and Veron Chua promoted to APAC senior management

ICMA 2017: Media needs stories and vice versa: MK Anand, Times Network

At the e4m Content JAM, MK Anand, MD and CEO, Times Network talked about the importance of stories for brands, their symbiotic relationship,media’s ro...

What if robots were to get into the media, advertising, and marketing sectors…

Gary Conway, CMO, Automation Anywhere, gives a sneak peek of what could happen to these sectors in a couple of years with bots entering the picture

ICMA 2017: Spend 6X of content creation budget on promotions: Rajiv Dingra, WatConsult

The Founder and CEO of WAT Consult spoke about the mistakes to avoid while creating branded content