ITW Playworx appoints Neeraj Bahl CEO, ITW Blitz talent division

Bahl will be based out of Mumbai and will report to the Executive Board of ITW Playworx w.e.f. 21st September 2017

Sandeep Amar appointed CEO, Digital at iTV Network

Amar will focus on building the digital assets for iTV Network and launch multiple new projects

Priti Murthy is now OMD India CEO

Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.

Indian market is important, we need to continue growing with it: Marc Cavaliere, CMO, Fiji Airways

The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline...

People listen to a brand that is relevant to them: Fred Cook, Chairman, GOLIN

Cook spoke to exchange4media about brand relevance and changing media landscape

Being an agency with just a single form of communication is not enough for brands: Sandeep Sreekumar, MD, Media Moments

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

Guest Column: Confessions of a new-age communication firm

Examining how these firms are aggressively trying to find their own identity in the traditional industry environment through a sneak peek at their pri...

Events and activation industry to cross 10k crore mark by 2021: EY Report

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal ev...

New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

I fear we may end at around 5% growth: Anita Nayyar

The CEO of Havas Media group, India and South Asia, believes that a crunched festive season, GST and demonetisation have resulted in a triple whammy f...

Oriflame appoints former Amway global marketing director as Senior Director Regional Marketing

Aims to leverage marketing veteran Naveen Anand’s extensive expertise in the cosmetics industry to guide Oriflame’s long-term vision

#ARM Worldwide partners with HubSpot

To offer inbound marketing services with 50 certified professionals

The Womb wins strategy and creative mandate for ASUS India

The agency is tasked with the communications mandate for both smartphones and laptops business in India

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Starcom wins media duties for Lenskart

Lenskart reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind home chec...

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film,...

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotte...

Alchemist bags marketing and communication mandate of Divine Solitaires

Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

PG Communication wins PR mandate for Faber Castell India

PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

Omnicom Media Group promotes Mamatha Morvankar as Chief Investment Officer for India

Morvankar will be responsible for the investment, accountability and strategic partnerships across Omnicom Media Group’s four offices and for all clie...

Pro-Kabaddi 5 witnessed 59% spike in viewership: SilverPush Report

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured a...

Puma to focus on data driven marketing to increase profitability: Debosmita Majumdar, Head of Marketing, Puma India

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them