DDB Mudra Group partners with Royal Enfield on key forthcoming project

DDB will work closely with Royal Enfield's Marketing and Content team for forthcoming projects

Amar Butala joins Fox Star Studios as Chief Acquisition Officer

Butala to drive the Content Acquisition & Alliance Agenda for Fox Star Studios

Growth of AI is tremendous in digital marketing: Santosh Kumar, CEO, Mango Data

Kumar on AI, big data and providing clients with real time information

TOI's #NoConditionsApply campaigns for a celebration for one and all

#NoConditionsApply strives for gender equity and calls attention to the issue of inclusion in celebrations

Hyundai commences third phase of its 'Safe Move - Traffic Safety' campaign

The traffic safety campaign is being conducted in association with Ministry of Road Transport and Highways (MORTH) in 150 schools and 14 prominent mal...

Hassle-free festive shopping is Bajaj Finserv’s promise in its ‘Think it. Done.’ campaign

‘Think it. Done.’ is an expression of the brand’s proposition to make customers’ life pursuits seamless with the Bajaj Finserv EMI Network

Gartner reveals the 2017 hype cycle for data management

Analysts to explore the latest data management technologies and trends at the Gartner Data and Analytics Summits 2017/2018 in Frankfurt, Sydney, Grape...

Our focus on customers makes us successful: Shibani Mishra

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Hugh Hefner (1926-2017): All Work, No Play

Hefner’s now iconic Playboy magazine launched in the early 1950s tackled the puritanical American society head-on

AKAI India appoints Neeraj Sethi as Director of Sales and Operations

Strengthens the leadership team with an aggressive product line-up for the year

Ease in visa regulation has made travelling easier: Arun Rawat

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

Acer joins the game...

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, wh...

Avinash Mudaliar joins Network18 Digital as Chief Product Officer

Mudaliar holds over 16 years’ experience across media including digital, print and radio

Nostalgia marketing works on millennials: Kantar IMRB thought paper

‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers

Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and...

India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are lookin...

Dentsu Aegis Network launches Amplifi in India

Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, A...

Technology is an optimistic enabler: Sandeep Reddy, Akamai

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positi...

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

Media ACE'17: Shashi Sinha is Network Head of the Year, Nandini Dias named Agency CEO of the Year

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at e...

Media ACE’17: Sam Balsara receives Hallmark Award

The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains

Spatial Access appoints Vineet Sodhani as CEO

Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US