E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

10-12% of our efforts is invested in the digital space: Sandeep Shukla, Head of Marketing & Communications, Jaquar Group

Shukla spills the beans on the brand's fledgling lighting foray, marketing strategies, spends and how the new segment could create a niche for itself

FoxyMoron and Motivator win creative and digital mandate for HOOQ

The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platf...

Max Healthcare taps AdLift for digital marketing

AdLift bagged Max Healthcare’s account for its Search Engine Optimization (SEO), Content, Paid Media and Website Maintenance services

Applause Entertainment ropes in Deepak Segal as Content Head

Segal joins Applause Entertainment with over three decades of experience in the film and television industry

Leadership is about setting new standards: Mukesh Ambani at IAA

According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always...

Consumers are aware of the relevance of good ingredients and good quality: Chaitanya Rele, VP, Brand and Marketing, Havmor Ice Cream

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

BYJU launches new brand avatar

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

Lulu Group's retail arm brings Toys’R’Us to India

Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India

Lodestar tipped to win Rs 500 crore Marico media account

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

Wizcraft, Laqshya, BOI Media, Mindshare emerge big winners at e4m-BW Applause Awards 2017

These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...

Will have to constantly innovate and deliver better than the best: Debojo Maharshi, CMO, Spicejet

In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three ye...

Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?

With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Brands embracing mobile and in-app advertising in a big way

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency

It's a branded channel which pushes the Disney brand and its philosophy: Abhishek Maheshwari, Disney Media Networks

Disney India launches its first youth HD English Entertainment channel called 'Disney International HD' to cash in on its growing HD base

Criteo Appoints Hanming Huang as Managing Director, South Asia & Greater China 

Based in Singapore, Huang will set and implement Criteo’s growth strategy across South Asia, which includes Australia, China, India, South-east Asia,...

Mobile Marketing Association announces new appointments to APAC Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

ALTBalaji appoints Lodestar UM as media agency

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’

Have integrated our brand in a smarter way by avoiding some annoying displays—Will Yang, Oppo

Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will...

ABP's Sujeet Mishra appointed as Marketing Head of Times Now

He joins Times Now from ABP News Network where his last role was that of Group Marketing Manager