Top Story

e4m_logo.png

Home >> Marketing >> Article

Max Healthcare taps AdLift for digital marketing

09-October-2017
Font Size   16
Share
Max Healthcare taps AdLift for digital marketing

AdLift, a global digital marketing agency with offices in the US and India, recently won the digital mandate for healthcare services provider Max Healthcare. AdLift was chosen as the preferred digital marketing partner following a multi-agency pitch.

AdLift bagged Max Healthcare’s account for its Search Engine Optimization (SEO), Content, Paid Media, and Website Maintenance services. The company was looking for an agency with a proven track record of ROI-driven results across various digital channels. Max Healthcare found AdLift as the most appropriate agency to work with.

“We were looking for a partner who can maintain and advance our legacy on digital media, and we feel AdLift offers us the right level of experience, expertise and understanding. We are confident that they will be an extension to our existing digital team and help in exceeding our digital marketing goals,” said Mohan Menon, GM & Head Marketing, Max Healthcare.

Sandeep Katwal, Digital Head, Max Healthcare said, “Imperatively, we are one of the largest hospital chains in India and looking to expand our focus in Tier II cities as well. Looking at the increase of internet penetration in India, it is utmost required to have a frequent and developing reach digitally. With AdLift as our digital partner, we are confident to have our digital wish-list fulfilled quiet smoothly.”

“Max Healthcare has launched a formidable strategy to win in digital through innovation; we’re excited at this opportunity of partnering with them to put digital in the driver’s seat,” said Prashant Puri, Co-Founder & CEO, AdLift.

AdLift’s core competency lies in driving performance across multiple digital marketing channels. These have been recognized by Kent RO, ICICI Lombard, UrbanClap and OYO Rooms, to name a few.

Max Healthcare is a network of 14 hospitals that offers treatment across all 29 specialities in India with 2300+ leading doctors holding international level expertise.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education