Top Story

e4m_logo.png

Home >> Marketing >> Article

FoxyMoron and Motivator win creative and digital mandate for HOOQ

09-October-2017
Font Size   16
Share
FoxyMoron and Motivator win creative and digital mandate for HOOQ

Following a multi-agency pitch, HOOQ, Asia’s first premium video-on-demand service, with a new mobile first approach, appointed FoxyMoron and Motivator (GroupM company) as its Creative and Digital agencies, respectively.

Set to revolutionize the VOD segment in the country, the new strategic appointments by HOOQ have been made with agencies that deliver digitally native campaigns. The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers. The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platforms. FoxyMoron has been granted the digital and mainline creative mandate, marking a first for the digital native agency as far as mainline creative services is concerned.

Salil Kapoor, Managing Director, HOOQ India, said, “We are thrilled to have FoxyMoron and Motivator onboard as our Creative and Digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for HOOQ.”

Rabe Iyer, Managing Director of Motivator said, “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel HOOQ’s growth journey in India.”

Speaking about the association with HOOQ, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education