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BYJU launches new brand avatar

09-October-2017
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BYJU launches new brand avatar

Mobile learning app, BYJU has adopted a new logo, which the company says is more attuned to its corporate and brand identity. Speaking to exchange4media, Divya Gokulnath, one of the co-founders of BYJU said, "The new logo represents BYJU’S vision to transform learning in India backed by technology.The concept of ‘Window to Learning’ has been represented by a ‘B’ that is angled to bring in the element of playfulness on an Auber’ (the official name of the BYJU’S purple colour) tile, which has now become synonymous with the brand.The refreshed logo embodies a lot of elements of the old logo especially the word colour, base colour purple and the tile. 

The entire logo was designed internally via a competition held for BYJU's employees and will now be used across all touchpoints of the company. BYJU has been very active when it comes to marketing recently and has also associated with big-ticket events like the India vs Sri Lanka series and the ongoing FIFA U17 World Cup and Gokulnath said that it would continue to associate with events where it saw synergy.

"Playing is integral to a student's development. Going forward if there are other national opportuities (like cricket and football) then we will definitely consider these," she said. Lowe Lintas serves as BYJU's creative agency. 

The app boasts of 10 million students with around 5 lakh who have subscribed to an annual subscription. Subscription is the company's main revenue stream. When asked about the market potential, Gokulnath said, "There are 260 million students in the K12 segment. We have not even reached out to 1 per cent of this base."

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