Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Sony YAY! rolls out new campaign and offerings this Diwali

10-October-2017
Font Size   16
Share
Sony YAY! rolls out new campaign and offerings this Diwali

This festive season, Sony YAY!, the kids’ entertainment channel from Sony Pictures Networks India (SPN), is all geared up for its first Diwali celebration. The channel is bringing a bag full of YAY! this Diwali, with its campaign ‘Jholmaal Bhari Diwali’. This campaign includes various fun-filled offerings from new episodes to on-ground activations, reinforcing its promise of providing unlimited entertainment to its viewers.

Encouraged by the mega success of the channel's series Sab Jholmaal Hai that has managed to garner a loyal and growing audience base within a short span of six months, Sony YAY! is now presenting its first ever film on television ‘Sab Jholmaal Hai – Bank Robbery’, an extension to the series. A laugh-riot, it captures the story of four best friends who come together to help their neighbour to retain his job by solving a bank robbery.

Adding another layer of YAY! ness, the channel will have actor and brand ambassador Tiger Shroff turn professor for the first time ever on television. Titled ‘Tiger Ki Jholmaal Paatshalla’, the special segment will have Tiger teach outrageously amusing lessons to the most loved toons of Sab Jholmaal Hai who being equally outrageous in return, promise to have you in engaged in rib-tickling laughter.

An exciting extension to the campaign, the channel will also give a special treat to kids on-air by launching new episodes of its flagship shows, ‘Sab Jholmaal Hai’ and ‘Guru aur Bhole’, only adding to the festivities of their mega Diwali celebration.

Taking the festive cheer and fun beyond television, the channel will also be undertaking Jholmaal Bhari Sawari - a road show activity tapping close to 50 cities giving them an unparalleled and immersive brand experience, where the channel will engage with children through exciting contests, giveaways, workshops and a lot more! Sony YAY! will also be engaging with children through a host of exciting activities at various venues through the length and breadth of the country.

Leena Lele Dutta, Business Head, SPN Kids Genre, said, “Sony YAY! will be celebrating its first ever Diwali with its little fans all over the country. Diwali is a happy time for all of us and with the holidays and celebrations, kids are the most excited. To add on to this cheer, we are going all out to amplify the YAY! quotient for children this festive season with our Diwali campaign. We want to ensure that their holidays are full of happiness and entertainment, therefore we are bringing them exciting offerings this festive season with a complete fun package of fresh content of our shows and on ground activities.”

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers