Top Story


Home >> Industry Briefing >> Article

Dream Big says BankBazaar’s #KidsVsAdults social media campaign

Font Size   16
Dream Big says BankBazaar’s #KidsVsAdults social media campaign

BankBazaar, India’s leading financial marketplace, has today introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike dreams and aspirations, the campaign is a subtle social experiment which reflects on how we constrain even our dreams for the future as we grow older. The video depicts a 6-year-old and a 30-year-old building their dream home using Lego blocks. The young child gives wings to her imagination, building a home complete with a garden and swimming pool and space for everyone, while the 30-year-old builds a functional, impersonal house. 

The campaign highlights that children are always inspired to think beyond the obvious. They believe anything is possible, dreaming big by default. However, as they grow older, dreams and life goals become confined to “Not realistic. Can’t do that” and, in the long run, dreams begin to grow smaller as we grow older!  

Against this background, BankBazaar’s campaign reminds people “Your dreams do not have to get smaller as you get older”, and encourages people of all ages to hold on to their childhood aspirations and realize their dreams through the right financial planning.

Commenting on the launch of the #DreamBig campaign, Prince Thomas, Head of Brand Marketing at said, “We all have some aspirations which inspire us to work harder to achieve our dreams. However, as we grow older, we tend to get tainted, pursuing realistic goals instead. The #DreamBig campaign encourages consumers to chase their aspirations, while planning better, taking the right financial advice and persevering. As a trusted online financial marketplace, BankBazaar is committed to changing the consumer’s attitude towards finance enabling and empowering them to follow their dreams.

The new digital campaign went live on FaceBook on 23 January 2018 across various digital and social media platforms including Facebook, Twitter, YouTube, and Instagram. The campaign has been conceptualised and executed in association with BlueBot Digital. Carl Savio, CCO of Bluebot Digital, says: "The insight that as we grow older, life has this tendency to deflate our positivity and make us a little too practical, making us give up on the lavish dreams of our childhood was a great story opportunity. This is a trajectory that almost everyone’s life follows. There were different ways we could have expressed this, but we chose to use elements that take us back to our childhood—Lego blocks and children themselves—to remind our viewers to hold on to the enthusiasm, imagination, and big dreams that are unique to childhood." 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video