Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Belan Waali Bahu on COLORS is all about the might of the rolling pin!

27-January-2018
Font Size   16
Belan Waali Bahu on  COLORS is all about the might of the rolling pin!

A goofy yet loving ‘bahu’, her untiringly unhappy husband, a dysfunctional albeit hilarious family and the pivotal role of a ‘belan’ will now get added to your late-night entertainment-diet! COLORS has launched Belan Waali Bahu - a comic-drama giving a peek into human impulses and tendencies. Produced by Shoonya Square, the show is directed by Deven Bhojani and helmed by Dheeraj Sarna (co-producer, writer and lead actor) and Ved Raj. Belan Waali Bahu traces the lives of a mismatched couple, Roopa Awasthi and Amarnath and how an ordinary item like a belan (rolling pin) changes life as they know it. The comic capers of the Awasthi family came to life on January 15, 2018 and will air every Monday to Friday at 10.30pm only on COLORS.

Elaborating on the concept, Manisha Sharma, Programming Head, COLORS, said, “One of the most important part in every household is the Belan, so please don’t take it lightly or for granted. Often many men don’t use a belan but love to have rotis. Adding a little humor to this concept, Belan Waali Bahu narrates the story of Amarnath who always took his wife Roopa for granted and the famous belan never existed for him. We promise a first of its kind show that highlights the dynamics between a dead husband, wife and a belan.”

Krystle D’souza essays the role of the bahu, Roopa Awasthi while writer-producer turned actor, Dheeraj Sarna plays the role of the protagonist - the ghost of her late husband, Amarnath Awasthi.

Actress Krystle Dsouza said, “I am actually a lot like my character Roopa- many know me as a sophisticated girl who is always well-prepared for everything she does, but what they don’t know and have never seen is my absolutely clumsy side. With Belan Waali Bahu, I’m extending my acting prowess beyond serious roles and trying my hand at comedy! So far it has been amazing and I am truly enjoying every day at work. which has turned out to be a very serious business! I’m fortunate to be working with comedy stalwarts like Dheeraj Sarna, Sudhir Pandey, Bhavna Balsavar and Deven Bhojwani from whom there’s so much to learn. This concept is novel and interesting, and I hope my fans and viewers appreciate my new avatar.”

Speaking about the show and his character, Dheeraj Sarna said, “Writing has always been my passion. When I started illustrating Amarnath’s character, it somehow grew on me. Though we auditioned many actors, but somehow, I realized nobody was able to envision the role as I had it in my mind. And as luck would have it, my team was also convinced that I should play the character myself! Amarnath is neither your typical romantic hero nor an egotistical male, he is a simple man who is never at peace and is perpetually frustrated. The show has a unique storyline; that coupled with the chemistry of all the characters will surely keep the viewers in splits.”

Along with Krystle D’souza and Dheeraj Sarna in lead roles, the show also  features Sudhir Pandey, Bhavana Balsavar, Mushtaq Khan, Sikandar Kharbanda, Parijat, Shraddha Jaiswal and Sunayana Fozdar in key roles.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video