Upward
bound, in style
We
all contribute to fashion and lifestyle in some way or another and aspire
to have the best of what is in the market. The growing class of fashion
conscious people who are being drawn to newer trends and lifestyle choices
has led to a spurt in many a fashion and lifestyle magazines that are
mushrooming in large numbers. In the last few years, we have seen the
influx of many international magazines entering the fashion and lifestyle
segment, and many more are expected to launch in the near future.
IRS
Q2 2010:
Old trends stay put; Grievances abound
The latest
Indian Readership Survey (IRS) figures are out creating a stir amongst
the print players yet again with the various claims and counterclaims
as publications fight it out to make their way to the top. The IRS data
was released by the Media Research Users’ Council (MRUC) and it’s
research partner Hansa Research on August 23 2010.
Following a multi-agency pitch, BIG CBS Networks Pvt Ltd, the recently announced JV between Reliance Broadcast Network Ltd (RBNL) and CBS Studios International, has appointed McCann Erickson to handle its creative duties.more...
The who’s who of Indian news television industry came together to celebrate its best and the brightest at the much awaited exchange4media Indian News Broadcasting Awards (eINBA) 2010, held in Delhi on September 1. The eINBA awarded excellence for work and achievements during the period between April 1, 2009 and March 31, 2010. Awards were given away in 26 categories in the third edition of eINBA.more...
NewsNext 2010 brought together several well-known names from the news television and advertising industry under one roof to engage in some scintillating conversation. The session titled ‘Conversations versus Action: The rationale of Indian news television industry’ saw India TV’s Rajat Sharma share some deep insights on TV news reporting post 26/11, credibility of news, media bashing and more...more...
The power-packed second session of NewsNext 2010 featured eminent panelists like Dev Amritesh, Senior Vice President – Marketing, Dominos India; Nandini Dias, COO, Lodestar UM; Barkha Dutt, Group Editor, NDTV; and Shazi Zaman, Editor, MCCS, come together and talk about reality of news content versus its perception. The session was moderated by Jehangir Pocha, Co-Promoter, NewsX.more...
The third session of NewsNext 2010 saw a very interesting discussion between LV Krishnan, CEO, TAM Media Research, and Arnab Goswami, Editor-in-Chief, Times Now. The two industry leaders shared their views on ‘News Television – Up close and Personal’. The discussion was followed by a special presentation by Krishnan on ‘News in today’s world’.more...
Law & Kenneth has promoted Neeraja Kale to Senior Vice President and Branch Head of Law & Kenneth Mumbai. She was earlier the Vice-President. Kale had joined Law & Kenneth a year back. This is the first time that Law & Kenneth is appointing a Branch Head for Mumbai.more...
Radio Mirchi is the hot favourite in the Delhi market as per the RAM data for a four-week average ending with Week 33. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 33 with a market share of 24.4 per cent.more...
Sports marketing company Planman Stars, a part of the Planman Group, is quite upbeats about the new technology called Virtual Advertising. They had entered into a partnership with US-based Brand Magic sometime in July 2010 to bring this technology to India. Since then, they have used Virtual Advertising during the MicroMax Cup in Sri Lanka and have reported a huge success.more...
The Lalit Kala Akademi, New Delhi, has invited open tenders under the ‘two-packet’ system from agencies for making backlit displays for a special art exhibition, titled ‘Art Celebrates’, on the occasion of the Commonwealth Games 2010. The successful bidders shall be required to put up 100 high quality displays at different locations in Delhi and NCR to depict works of art. The EMD required for this tender is Rs 50,000.more...
OMD India’s south offices have been buzzing with action with four new businesses to the Group. The Bangalore office has won sports brand Puma and staffing company Teamlease, while the Chennai office has bagged digital brand Sify and confectionary brand Lotte. The combined account size of these businesses is pegged at upwards of Rs 20 crore.more...
BIG Street, the out-of-home initiative of Reliance Broadcast Network Ltd, has elevated Ashwin Padmanabhan as National Head. He will be reporting to Rabe Iyer, Business Head, BIG Live and BIG Street. Padmanabhan has been with the group since its inception.more...
The Faridabad Municipal Corporation has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties on a BOT basis. The media properties being offered at various locations include 84 unipoles, 55 gantries, and 11 BQS, among others.more...
BIG CBS appoints McCann Erickson as its creative partner
