Indian Advertising And Marketing Services - Indian News, Media and Public Relations Firm

Genre Check: Top 3 Hindi GECs cross 300 GRPs; overall genre on a new high

Even if the week gone was an aberration for Hindi general entertainment channels, as far as genre performance is concerned, it signifies the positive direction that the genre has been in, in the last few months. At one point, Colors and Star crossing the 300-GRP mark made news. This week, Star Plus, which has beaten Colors second week in a row, Colors and Zee TV, all crossed the 300-GRP mark. The second tier channels have also thrown consistent robust numbers.more...

Swayamvar seasons on Imagine: Rahul scores� but not as high as Rakhi

Imagine TV had hit jackpot with �Rakhi Ka Swayamvar� and clocked a TRP of 8.4 for the two-hour long finale that was aired on August 2, 2009. In comparison, the final episode of Swayamvar Season 2 � �Rahul Dulhaniya Le Jayega� � had scored a TVR of 5.6. Media planners say this is a natural phenomenon as the first season�s ratings are usually higher than the subsequent seasons. That coupled with Rakhi Sawant�s ability to pull viewers, made all the difference for the first season.more...

Ogilvy India lands up with the 2010 campaign for adidas India

Following a multi-agency pitch, adidas India has appointed Ogilvy India to work on its new campaign for 2010. With the upcoming ICC World Cup 2010, the sportswear manufacturer wants to create a buzz with the new campaign. Ogilvy India will be working on the current project for 2010. TBWA\India is the incumbent agency.more...

Smith & Jones Masala Noodles takes a cheeky dig at Maggi in new ad

Hardly had the row over the Rin and Tide died down, when comes another ad where a brand has dragged the name of its competitor, this time, a print ad. It is Smith & Jones, which has tongue-in-cheek incorporated the name of competitor Maggi in the ad for its Masala Noodles Tadka Maar Ke.more...

1pointsize bags Odyssey India�s Editions stores business

Odyssey India, the company claimed to be behind India�s fastest growing leisure store chain, has assigned the creative duties for its new brand �Editions� to Chennai-based ad agency 1pointsize. Editions sells luxury pens and a range of high-end writing instrument accessories. Odyssey India has set aside a marketing budget of Rs 80 lakh to Rs 1 crore over the next one year to promote Editions stores across the metros.more...

�Leveraging assets and innovation is the way forward for print media�

�Unleashing the power of print: Kickstarting Advertising Revenues� was the focal point of the day-long workshop conducted by INMA in Mumbai on March 10. The workshop saw industry biggies from both print and media agencies provide solutions to various issues facing the print industry.more...

Flashed Yesterday: Real estate Co Alpha G:Corp appoints iris as its communication partner

Real Estate company Alpha G:Corp has appointed independent agency iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar. iris will be responsible for all pre- and post-launch activity for the centre, which will include press ads, radio, outdoor, POS, newspaper inserts, on-ground activation.more...

Flashed Yesterday: Karishma Initiative partners with Media2Win; enters the digital arena

Karishma Initiative, a wholly-owned subsidiary of Lintas India Pvt Ltd, has entered into a partnership with digital marketing solutions company Media2Win. Through this partnership, the agency will further augment its focus on providing customised and holistic solutions to clients.more...

OOH Media in strategic partnership with Mega Cabs

OOH Media India Pvt Ltd has announced an exclusive strategic partnership deal with 24-hour radio taxi service, Mega Cabs, wherein OOH Media will market advertising inventory for the latter�s fleet of 700-plus cabs pan India.more...