Horlicks Lite used the most print innovations in F&B
group in ‘05: AdEx study
April 27, 2006
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Key Findings:
• F&B Print advertising experienced a rise of 10%
in 2005 over 2004
• Top category ‘Tea’
formed 19% of F&B Print advertising in 2005
•
The growth of ‘Instant Soup Mixes’ in 2005 was 4
times higher than in 2004
• North Zone publications
got the maximum share (36%) of F&B advertising in 2005
• ITC Ltd was the highest F&B spender in 2005 with
a share of 6%
• Contest promotions were the most preferred
type of sales promotions by F&B advertisers
•
Horlicks Lite used the maximum number of print innovations in
2005
Switch on the TV or turn a
page of any magazine or newspaper and the chances are you
will find a Food & Beverage (F&B) ad staring right
back at you. F&B advertisers are making sure they get
noticed. This week, AdEx India brings you an analysis on the
F&B category which formed 17% of FMCG Print advertising
in 2005.
1. The growth pattern of F&B Print advertising from the
year 2003 to 2005:
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2005 experienced a growth of 10% over 2004
• Compared to 2003, F&B advertising spends dipped
by 8% in 2005
2. The Top 10 F&B sub-categories and their share of advertising
in Print in 2005: |
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• ‘Tea’
had the maximum share of Print advertising with 19%
•
‘Biscuits’ were not far behind with 15% share of
F&B advertising
3. Top 5 F&B categories that grew the most in 2005 in Print: |
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• In 2005 the growth of ‘Instant Soup Mixes’
was 4 times higher than in 2004
• In 2005 ‘Cheese/Cheese Spreads’ advertising
grew nearly 4 times over 2004
4. Zonal share of F&B Print advertising in 2005:
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36% of F&B advertising in Print was in North Zone publications
• West Zone publications had 29% share of F&B advertising
5. Top F&B Spenders in Print advertising in 2005: |
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ITC Ltd was the highest spending F&B advertiser in Print
with a share of 6%
• Surya Food and Agro Pvt Ltd was close behind with
a share of 5%
6. Promotions used to advertise F&B brands in Print in
2005: |
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Contest Promotions were the most utilized type of sales promotion
for F&B advertising
• Add-on Promotions followed with a share of 6%
7. Print Innovations used for F&B Brands in 2005: These
are unique shapes and sizes of advertisements used in Print
advertising. Click
here to know more about print innovations. |
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• Horlicks
Lite ads used the highest number of (128) Print Innovations
in 2005
• Green Dale Tez Tea had a total of 58 Print
Innovations in 2005
We will be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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