A
study on print innovations in magazines in 2005: AdEx analysis
March 24, 2006
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Key Findings:
• ‘Free product with sample’ was the most
used innovation.
• Public Issue was the category with maximum print innovations.
• The brand with the most innovative ads was Cyber Media
• Maximum innovative ads appeared in Information Technology
magazines
• English magazines had the highest number of innovative
ads
With the introduction of sq. cm. measurement,
print innovations have proven to be a boon for advertisers.
These innovations have freed creativity of all margins, literally.
Print innovations are the unique shapes and sizes of advertisements
used in print advertising. These innovations never fail to
grab the attention of the reader ensuring that brands get
noticed.
On account of the increasing incidence of innovations in Print,
Adex India brings you an update on Print innovations
in Magazines.
Firstly, let’s take a look at the various kinds of innovative
ads that appeared the most during 2005.. |
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The innovation that was most used by advertisers was ‘Free
product with sample’
• A total of 34 innovative shapes were used in the entire
year.
Brands belonging to which category featured the maximum number
of innovative ads? |
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• A mammoth
71% of innovative ads were in the Public Issue category
• 104 categories were advertised in innovative ads in
magazines.
Next, let’s take a look at the brands that put in the
maximum number of innovative ads. |
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• Maximum innovative ads were of Cyber Media
• A total of 246 brands placed innovative ads in 2005
Let’s find out the top genres among magazines that
featured innovative ads in 2005.
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Maximum innovative ads appeared in IT magazines.
• General interest magazines were a distant second
One would also like to know magazines in which language featured
these innovative ads.
The following graph provides the answer.
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• English magazines
grabbed the largest share of innovative ads.
• Hindi magazines stood second with 6% share of innovative
ads.
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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