Wafers/Chips category witnessed
15 % growth in Print ads in 2005: AdEx study
January 20, 2006 |
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| Key
Findings:
• The spends of Wafers/Chips in Print rose by 15% in
2005
• Uncle Chipps Kachori Masala was the highest spender
• Just 4% advertising spends went Magazines in 2005
• General interest publications got the largest chunk
of the ad pie at 96%
This week, AdEx India finds out who chomps
down whom in the Wafers/Chips category. A
look at the advertising spends for the years 2000 to 2005
will give a clearer picture.
After a rough year in 2004, print advertising grew by 15%
in 2005, raising expectations for 2006.
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• 15% growth
of in Wafers/Chips advertising spends in 2005 compared to 2004’s
de-growth
• 2003 witnessed a growth of 103% followed
by a 22% negative growth
Who were the top spenders in the Wafers/Chips category battle
for the number one position in 2005?
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•
Uncle Chipps Kachori Masala led with 34%, giving tough competition
to the other brands in the category
• Lays Chaat Street with 18% share of spends was second
Now, let’s take a look at which kind of publications
(newspapers or magazines) did advertisers spend on the most
during 2005? |
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• Newspapers were clearly the preferred vehicle for
the Wafers/Chips advertisers in 2005
Wrapping up the analysis for Print advertising of the Wafers/Chips
category, here are the genres of publications preferred by
advertisers in 2005.
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• 100% of Newspaper
advertising comprised general interest publications.
•
96% share of spends in magazines fell under general interest
publications, the balance 4% going to children’s publications
We will be coming out with similar analyses on other categories
in the coming days. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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