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India is not a developing market; it is a developed market: Martin Sorrell
March 17, 10
FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.

 


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Mumbai gets its first auto rickshaw magazine – ‘Meter Down’
March 16, 10
Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The idea is to provide passengers travelling in Mumbai’s auto rickshaws with short, crisp and quick-to-read articles that’ll ensure a delightful ride.


From smallest screen to the biggest, IPL is wooing viewers
March 16, 10
The third season of IPL is available for viewing on screen formats – from the smartphones to the large cinema screens – thus touching viewers no matter where they are. This year, technology is giving cricket fans the power to follow their favourite IPL teams’ performance. Exchange4media takes a look at the various initiatives taken.


FICCI Frames 2010: There’s something for everyone this year… well almost
March 16, 10
In its 11th year, over 2,000 Indian and 800 foreign delegates are expected to attend FICCI Frames. Frames will also have a new Co-Chairman of the FICCI Entertainment Committee in Karan Johar. So, a lot is expected at the annual three-day media and entertainment event this year.


FICCI Frames 2010: Hard to shake that feeling of déjà vu
March 17, 10
FICCI Frames 2010 kicked off with a full house on March 16, 2010, and much of the credit for that can be given to the eminent speakers that sat on the stage for the inaugural session. The feel of Frames was unshakeable and nothing seemed different. There was a sense of déjà vu – you were there, you had done that. And yet, FICCI Frames manages to look as important as ever.


The industry game changers, according to Ronnie Screwvala
March 18, 10
The first session of Day 2 of FICCI Frames 2010 commenced with a keynote address by Ronnie Screwvala, CEO and Founder Chairman, UTV Group. He said that the mobile phone was his favourite technology right now and that he saw this medium as a potential game changer. He then went on to give some key pointers that would help create game changers in the gaming, mobile, web and movie business.


Mixed Media: Is Star Plus back as the GEC #1?
March 16, 10
Two consecutive weeks of being the top-rated GEC is good news for Star Plus, but the channel needs to do a lot more by way of innovating in programming, writes Pradyuman Maheshwari.


Guest Column
Retrofit:
The murky world of telecom licensing

March 17, 10
This week, Sandeep Bamzai delves into the murky world of telecom licencing. He cites the peculiar case of CBI investigating the role of the country’s number one lobbyist in the award of a Unified Access Services telecom license to Unitech in 2007-08. But the rabbit hole goes far deeper than first thought.


Rediffusion Y&R’s Sagar Mahabaleshwarkar joining Bates 141 as NCD?
March 18, 10
Speculations are rife about Sagar Mahabaleshwarkar putting in his papers at Rediffusion Y&R as Chief Creative Officer. He is reportedly on his way to Bates 141 as its new National Creative Director. Bates 141 had been on the lookout for an NCD for some time now. Despite repeated attempts, officials from neither Rediffusion Y&R nor Bates 141 were available for comments.


PepsiCo launches Gatorade Sports Mix; plans niche advertising to reach its TG
March 18, 10
With the launch of Gatorade Sports Mix, PepsiCo India has entered into the powder category here. Gatorade, which is a bottled sports drink, has been quickly gaining popularity with the sport and fitness loving Indian youth. The launch of its powdered variety is the brand extension of Gatorade, which has been in the offing for a while.


M&E industry to grow 13 pc in 5 years to Rs 1,091 bn: FICCI-KPMG report
March 17, 10
The FICCI-KPMG report released on the inaugural day of FICCI Frames 2010 paints an optimistic picture for the Indian Media and Entertainment (M&E) industry. According to the report, this industry is projected to grow at a compound annual growth rate (CAGR) of 13 per cent to reach a size of Rs 1,091 billion by 2014.





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