India is not a developing market; it is a developed market: Martin Sorrell
March 17, 10
FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.
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Aircel partners with ‘INQ’ in India to offer an eclectic social mobile experience March 17, 10 Telecom operator Aircel, which claims to have a subscriber base of over 35 million, and INQ Mobile have announced the launch of a first-of-its-kind dynamic Social Mobile INQ Chat 3G and INQ Mini 3G, which offer a vibrant social experience and keeps one connected with one’s friends and family 24x7. INQ on Aircel claims to offer the best Facebook and Twitter experience as it is deeply integrated in one’s phone. “It’s not Facebook ‘on’ your phone, but its Facebook ‘in’ your phone, the application is always on and always connected,” states a company release.
Mumbai gets its first auto rickshaw magazine – ‘Meter Down’ March 16, 10 Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The idea is to provide passengers travelling in Mumbai’s auto rickshaws with short, crisp and quick-to-read articles that’ll ensure a delightful ride.
Online magazine ‘PR-e-Sense’ all set release its Golden Jubilee issue March 18, 10 ‘PR-e-Sense’, an online magazine catering to the communication and corporate domain, is all set release its Golden Jubilee issue. In commemoration of its 50th edition, the magazine is planning to focus on ‘unsung heroes’ and carry a special interview of Dr APJ Abdul Kalam. They also plan to have an offline function to honour some of the unsung heroes in the presence of eminent personalities.
TDI deploys unique digital signage at DLF Emporio Mall in Delhi March 18, 10 DLF Emporio Mall has brought together TDI International India Ltd, Samsung and Scala, touted as the world’s largest digital signage technology provider, to deliver, what it claims, an experience that has never been brought to Indian malls before – visually breathtaking digital signage.
PepsiCo launches Gatorade Sports Mix; plans niche advertising to reach its TG March 18, 10 With the launch of Gatorade Sports Mix, PepsiCo India has entered into the powder category here. Gatorade, which is a bottled sports drink, has been quickly gaining popularity with the sport and fitness loving Indian youth. The launch of its powdered variety is the brand extension of Gatorade, which has been in the offing for a while.
Dow Jones, Bharti Airtel jointly launch The Wall Street Journal India Mobile March 18, 10 Dow Jones on March 17, 2010 announced the launch of The Wall Street Journal India Mobile application in association with Bharti Airtel. The application provides the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires. It will be available exclusively to Airtel mobile customers.
FICCI Frames 2010: Defining No 1 in the dizzying newscape March 18, 10 ‘The War for TV News: Defining No 1 in the dizzying newscape’ was the only news related session at FICCI Frames 2010. The final consensus that emerged was that while the ratings systems helped evaluate the performance, advertisers had to stop pitching one rating format against the other. The panel also felt that television needed one single rating system to streamline the process.
Ex-Delhi Press’ Dinesh Srivastava launches health portal, healandhealth.com March 18, 10 To make youngsters more conscious about their health, lifestyle, food habit and quality of food, Dinesh K Srivastava, formerly of Delhi Press, has launched a health portal, healandhealth.com. The portal, which is currently in Hindi language, will soon be launched in English and Spanish languages as well. Padma Srivastava is Founder and Editor-in-Chief, while Srivastava is Co-Founder and Director of the portal.
Coca-Cola seeks to ‘Burn’ its path in the fashion scene March 17, 10 Coca-Cola India has come up with a unique initiative for its energy drink Burn. Christened ‘Burn Curate’, this initiative seeks to provide an opportunity for young students of fashion designing to show their creative abilities. The winning design will be displayed at the Wills India Fashion Week (WIFW) - March 2010 Season across five days and will be entitled to a cash prize of Rs 50,000
M&E industry to grow 13 pc in 5 years to Rs 1,091 bn: FICCI-KPMG report March 17, 10 The FICCI-KPMG report released on the inaugural day of FICCI Frames 2010 paints an optimistic picture for the Indian Media and Entertainment (M&E) industry. According to the report, this industry is projected to grow at a compound annual growth rate (CAGR) of 13 per cent to reach a size of Rs 1,091 billion by 2014.
