GroupM's Brian Lesser joins AT&T to set up in-house ad division

Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T

LIQVD ASIA assigned digital duties for Essel Group's Living Foodz

LIQVD ASIA will now handle the digital and social media duties for the channel

Reliance investment a new ray of hope for ALT Balaji?

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform ha...

How Amazon Prime is adding more clout to its India services

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active u...

#RakshaBandhan trends on Twitter worldwide; brands run contests and connect with consumers

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

Google building a new visual publishing format similar to Snapchat

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

IPG Mediabrands India launches DMP in partnership with Mediamath

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

Game of Thrones S7 episode 4 leaked, Star India initiates investigation

Star India issued a media statement on Friday evening assuring forensic investigation to swiftly determine the cause

Digital agency Gozoop makes work-life balance a reality

Gozoop makes it to the top ten of India’s Great Mid-Size Workplaces– 2017 list, the only advertising company to do so

POKKT bolsters its global leadership team

Siddharth Kelkar, Shrikant Rajemahadik, Wayne Li and David Zenna, along with Abdul Wahab roped in to drive greater growth and scale

Google makes publishers an offer they can't refuse, maybe

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend v...

BookMyShow acquires Nfusion

The acquisition not just provides BookMyShow a robust tech platform but also an experienced team which will provide a fillip to its audio entertainmen...

Fork Media acquires majority stake in audio advertising platform, Rappio

Rappio will operate out of Fork Media’s Mumbai headquarters and will leverage Fork Media’s sales and technology teams

Guest Column: Contemporary businesses cannot avoid the power of ad networking: Ashish Bahukhandi, CEO, AppsDiscover Technologies

Mobile Application Promotion, Value Added Services Promotion and Subscription Based Products Promotions are the key responsibilities of an ad networki...

We want to triple ourselves this year to reach the $3 million mark: Barin Mukherjee, Co-founder, DigitalF5

The company that began with two people is now 53 members strong and expects to triple itself this year to reach the $3 million mark

Manmeet Vohra and Murali Nair join Visa on key positions

Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India

Performics.Convonix bags SEO mandate of Aditya Birla Health Insurance

Aditya Birla Health Insurance is a 51:49 joint venture between Aditya Birla Group and MMI Holdings

Sony Music fights piracy by asking listeners to pay for 'Jab Harry Met Sejal' new track

The song ‘Phurr’ from the soon to be released ‘Jab Harry Met Sejal’ will be available to listeners at a fee of Rs. 99 on Android and Rs. 120 on iOS on...

Guest Column: Influencer Marketers, the new age brand ambassadors: Mitchelle Carvalho, Cogmat

A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

Bharat Kapadia joins BrandAd Emedia Solutions Board

Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chi...

App developers prefer iOS over Android as it is less complex: Yash Mishra, Founder, VoxWeb

In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb