TVF partners with Airtel to create internet's first LIVE reality show

The web-reality event will take place from Aug 18–20, featuring Jitendra Kumar, one of TVF’s most popular faces

Langoor wins Tata Sky's digital creative mandate

Langoor is tasked with creating affinity for the brand on digital with content assets and platforms

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn...

Gartner identifies three megatrends that will drive digital business into the next decade

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelli...

Logicserve Digital certified as DoubleClick certified marketing partner

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualificatio...

Facebook announces updates for News Feed navigation to improve user experience

In a bid to improve user experience, Facebook plans to make changes to its news feed navigation. Over the last two months, it has tried to make the pl...

Our edit meetings are led by data analysts: Rajiv Bansal, CDO & CEO, HT Digital Streams

In less than 60 days, Rajiv Bansal, Chief Digital Officer and CEO, HT Digital Streams has chalked out innovative strategies to build new engagement an...

Ad Fraud in India could cost marketers USD 350 million

Mobile ad fraud in India is 2.4 times higher than the rest of the world

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Ruchira Bose quits Travel+Leisure; joins POPxo as Managing Editor

Bose was earlier the Editor- in-Chief of Travel+Leisure - India and South Asia where she led the creative and strategic direction for the brand across...

The Associated Journals Limited launches website of Qaumi Awaz in Urdu today

The Company had appointed veteran journalist Zafar Agha as Editor-in-Chief of its Urdu newspaper Qaumi Awaz and digital properties in May 2017

Racold appoints WATConsult as its Digital Agency

Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest wate...

We want to incubate the content ecosystem in India: Damon Xi, UCWeb, Alibaba Group

UCWeb’s content distribution platform UC News commands over 120 million active users every month. Being one of the biggest news aggregators in the cou...

India to reach 650 mn Internet users by 2020: Rajan Anandan, Google India

The three big drivers of Indian internet penetration have been, and continue to remain, dropping prices of data and smartphones and the rise of Indian...

GTPL Hathway reports Q1 FY18 PAT at Rs 14.8 crore, up 86% y-o-y

The year-over-year growth in standalone CATV total income stood at 25% for the quarter ended 30 June, 2017

Facebook cracks down on unintentional clicks

The social media giant is making new updates to its ad network which it says will reduce advertiser money spent on accidental clicks

Indians lead the way in mobile banking: Avaya Survey

Customers in India more likely to use mobile banking apps than counterparts in UK, UAE and Australia, according to a survey from Avaya

Madison Media strengthens digital leadership team with two key appointments

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

Ziox to pump Rs 100 cr in marketing, hires actor Sushant Singh Rajput

At an event held in Mumbai, Ziox mobiles announced Sushant Singh Rajput as their brand ambassador, Deepak Kabu, CEO of the company spoke about their m...

Experian appoints Vaishali Kasture to head its businesses in India

Mohan Jayaraman takes the role of Regional Managing Director for Decision Analytics (DA) and Business Information Services (BI) at Experian Asia Pacif...

Big Trunk Communications to manage Phoenix Marketcity Bangalore's digital duties

Big Trunk Communications to develop the brand's online presence through social media platforms

moneycontrol partners with Modulus to deliver enhanced user experience

The partnership brings new charting tools to the platform for an upgraded experience