Scale of the campaign is similar to any FMCG product launch: Shantanu Gangane, Viu India

The Head of Marketing is expecting three to four times growth on OTT platform’s current numbers through its first 360-degree marketing campaign in Hin...

This is how @AmazonIN used Twitter to create awareness for the launch of OnePlus 5 and Nokia 6

Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received mo...

50-year-old brand Pensol launches its first-ever digital campaign #ChaloDuniyaChalaye

Created by SoCheersInfotech, the ad aims to create awareness about Pensol’s lubricant products

Kailash Satyarthi Bharat Yatra garners mass support with a video campaign

The video highlights the appeal of children across the country to stand up and fight against child trafficking and sexual abuse

Envigo retains digital duties for Indiagift.in

As part of the new mandate, Envigo will optimize their SEO for enhanced visibility, increase web traffic, design and develop campaign, content creatio...

FoxyMoron assigned GoAir’s digital mandate

The mandate includes media, social media and creative duties

How do marketers track the ROI of content marketing for their business?

With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become impera...

Amazon Prime Video ventures into reality shows in India

Amazon revealed details of three reality shows which include a mix of comedy, music, travel and experiential content

PM Modi leads India's Power Profile list on LinkedIn for 2017

Karthik Srinivasan, Prashanth Challapalli, Charulata Ravi Kumar, Sunil Lulla among others feature on LinkedIn’s fourth edition of Power Profiles, a li...

SVG Columbus wins digital duties of Sportzlive

SVG Columbus to use its expertise for social media, ORM, web/mobile user experience, digital media and real-time data analytics for the ongoing CueSla...

Patrika Group revamps its digital platform, Patrika Digital

The revamp affects all verticals of Patrika Digital including web portals, mobile sites and mobile apps

Guest Column: IoT all set to change the Digital Marketing landscape: Rahul Ramachandran, Manager – Branding & PR, Great Lakes Institute of Management

While the question of ethics, privacy and security are still under questionable turf, Internet of Things has already started acquiring its space in th...

Viu takes OTT-to-TV route, brings its originals' content to Zoom

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duc...

Google promises new tools to boost subscription for online publishers

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing domin...

Yatra.com partners with PeopleStrong for its digital HR transformation

PeopleStrong to digitize the employee life cycle on a single unified cloud platform named PeopleStrong Alt

DigitalF5 bags digital mandate of Mainland China & Oh! Calcutta

The responsibilities include search, content, social media planning and buying, and digital media buying

Six Inches Communication bags creative responsibilities for five new brands

The new accounts include B. Lab, Caressa Spa, Karcher India, QuikMart and Global Wellness Day

Four OTT shows that have literally stirred over-the-top excitement

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Hospitality expert agency Internet Moguls bags digital mandate of ITDC

Internet Moguls has bagged the mandate to grow the ITDC verticals and create awareness of the brand through digital media across the country

Zirca appoints Sidharth Gowda as Strategic Head

Gowda has earlier managed giant brands such as P&G, Mastercard and Diageo; he will report to Vikas Dadoo, ?VP - Content and Brand Solutions at Zirca D...

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India i...

Facebook introduces new way to buy in-stream video ads

Facebook has announced that the company is investing in an ecosystem of short and long-form video content.