Twitter tributes pour in for #GauriLankeshMurder, journalists show solidarity

As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that...

BookMyShow brings Starcom on board as media partner

Starcom to provide communications solutions for Book My Show across all mediums

Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower...

Airtel Wynk Music partners exclusively with InMobi for display ad monetization

Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi

Meltwater acquires Algo to strengthen its media intelligence platform

Sixth deal from Meltwater in ongoing M&A spree adds Stanford and Carnegie Mellon data science focused Ph.D.s to team, building AI-driven competitive e...

Tonic Media unveils new identity; rebrands itself as 'Tonic Worldwide'

Tonic 2.0’s focal approach includes crafting ideas out of human-centric experiences

Patrika News leads in video views on FB among news publishers in July: Vidooly data

Patrika News achieved 32.3 million views on its Facebook videos during the month of July

BIBA Girls tackles body shaming across age groups in its latest digital film

The film is an extension of the ongoing 'Change' series of campaigns by the brand and urges us to take charge and do our bit in spreading body positiv...

Asianet News Network acquires Tamil news digital platform, Newsfast

With this acquisition, ANN set to become one of South India’s most dominant vernacular video news destinations on digital

AirWhizz and Uber announce partnership

This partnership would ensure travellers a seamless booking of Uber cabs to and from the airport

iProspect names Rohan Philips as Global Chief Product Officer

Global business performance agency focuses on innovation and transformation with appointment

Mumbai flood: When Twitter and journalists came to the rescue with real-time information

The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and jour...

We want to pioneer programmatic advertising in India: Tejinder Gill, Truecaller

The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent gro...

Amazon Prime Video ties up with Turner India to play popular Cartoon Network shows on its platform

The content licensing deal will see Cartoon Network’s popular shows play on Amazon Prime Video under the Kids & Family TV section

Langoor wins digital mandate for Epson

The mandate includes social media management, media planning, media buying and creative content

YouTube gets a makeover, revamps desktop, app design with a new logo

Intuitive user experience and content take the front seat across all the changes made to its desktop and mobile app

Sahara India Media transforms itself for digital media

Brings in Arup Ghosh as the CEO and Editor-in-Chief of its media division

Ola and YuppTV join hands to bring LIVE TV to Ola Play

Customers can catch news from 20+ channels along with access to a host of other channels LIVE and on the go

Idea behind #TweetToTheTop was to help media agencies use our platform better: Simon Brockman, Head of Global Agencies, APAC, Twitter

Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia P...

Vivo and OPPO in troubled waters. Hype or reality?

Amidst reports of Chinese expats heading back home, experts say it’s more of a hype than reality. We at e4m take a closer look at the issue

Rajinder Singh Grover joins ABP from The Hindu

He will be heading the Southern Ad sales for the media giant

Asianet News Digital's registers 2000% year-on-year growth

As the language with the third highest internet adoption after Tamil and Hindi, Kannada has emerged as a significant growth opportunity

How social media increased BankBazaar's consumer engagement

BankBazaar has increased its marketing spends on digital by 15–20%