Guest Column: How technology is changing the landscape for VoD players: Rajiv Vaidya, CEO, Spuul

The growth of smartphones and the advancement of mobile data are both directly proportional to the rise of VoD in the future

Book My Show integrates with WhatsApp, participates in its business pilot

BMS users to now receive a message on the app with the confirmation text or a M-ticket QR Code

Fortis Healthcare awards its digital mandate to RankHigher

RankHigher was given the digital marketing mandate for all verticals of the brand Fortis after a multi-agency selection process

Guest Column: New trends in digital advertising: Umang Mathur, Founder and CEO, i Media Networks

Digital Advertising wave has hit the country and has hit it hard, but instead of doing damages, it has changed the outlook of advertising today

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

Viaan Industries appoints DAN's Columbus India to handle digital duties for and MatchIPL

The assignment will involve using Columbus India expertise in the digital ecosystem for customer acquisition, demand generation, digital media and rea...

How AdRBT format gains share of wallet with 70 mn reach and 500 mn impressions monthly

With multiple implementations of this service worldwide, AdVoice has become a mobile audio ad network with the largest consumer reach in AdRBT format...

Guest Column: AI driven virtual digital assistance will revolutionise online and offline shopping: Fynd CEO, Harsh Shah

Adopting visual search tools for consumers will be inevitable for the online retail sector to realise their ultimate goal - Sale

Instagram empowers advertisers for better engagement through 'stories'

With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

PAYBACK India appoints new CMO

Ramakant Khandelwal as the new CMO will help drive the growing business operations of PAYBACK in the Indian market

Twitter introduces more than 35 premium video content partnerships in APAC

Indian users will be able to view content from The Ashes, ICC matches, Fox Sports Asia, Network18 and Filmfare games to name a few

Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personal...

How will storytelling rescue advertising in the digital age?

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its tar...

With Jukebox we want to give users a more immersive experience: Aditya Kuber, BookMyShow

BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offerin...

Nestle MAGGI Hotheads #untrends on Twitter

The campaign urged consumers to break free from popular trends and display their original, unique selves

It is important to pre-empt the needs of customers: Ambarish Gupta, Knowlarity

In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer en...

Mindshare's ANNA introduces 'progammable' media

The new service will be offered with partners AppNexus and Jivox.

Guest Column: Why digital OOH matters now more than ever: Shriranga Sudhakara, Vyoma

An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enr...

63% Indian exporters depend on digital to increase revenue: Survey

The Future of Business Survey - an ongoing collaboration between Facebook, the OECD and the World Bank – provides interesting insights on small busine...

LinkedIn launches native advertising network

This new initiative is aimed at advertisers who want to expand their reach beyond LinkedIn newsfeed

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Former Dentsu India chief to answer queries on e4m's 'Ask The Doctor'

Get your professional doubts cleared by an industry expert in our new section