Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent...

Mindshare Content+ and Pocket Aces collaborate with Kurkure to create oddball sitcom web series

This is the first of its kind bespoke series created on Kurkure’s brand philosophy, “Khul Jaaye Toh Family Bann Jaaye”

Eight people are combating the fake news issue in a country with 1.3 billion people, Pratik Sinha, co-founder, Alt News

Pratik Sinha, in partnership with the administrator of the ‘Unofficial Subramanian Swamy’ Facebook page (also co-founder of Alt News) and another anon...

Across 18 countries, 79% respondents worried about what is fake news and what is real on the internet: BBC report

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

Bloomberg|Quint launches digital live streaming service

It will include comprehensive live programming on a daily basis, from global and domestic markets coverage to views from the most influential newsmake...

KBC arrives on smartphones with SonyLIV; grabs seven sponsors

The show will be available on SonyLIV on a linear feed on subscription + VOD mode to allow viewers to test their IQ anytime, anywhere

Amazon Prime Video and OML to debut 6 brand new comedy series

Amazon announces a fresh line up of shows, in association with OML, created by India’s well-known comedians Sumukhi Suresh, BiswaKalyanRath, Zakir Kha...

Eros Now announces content deal with Dharma Productions

Acquires licensing rights to Badrinath Ki Dulhania and Ok Jaanu and hit catalogue titles starring Shah Rukh Khan

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the bra...

Micro:bit Foundation appoints Kavita Kapoor as the new COO

Kapoor has been entrusted with the goal of reaching 100 million teachers, parents and children worldwide and inspiring them to get creative with the m...

BBH wins creative mandate of Smartron

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media

Vidooly expands presence to Mumbai; appoints Preeti Jadhav as VP of Revenue

Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business developm...

Creativeland Asia appoints Priyanka Mehra as Editor-in-Chief - Content Marketing

Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of everyday content creators

Thrill, adventure, family life...exciting web series you just can't miss this September

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres...

FoxyMoron bags digital mandate of Burger King

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer l...

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

Google launches mobile payment app, Tez, for India

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in th...

Average online sales increase by 140% pre-Diwali: Criteo Survey

Up to 66% increase in share of mobile sales was seen during the season

Guest Column: Chatbots and AI are rising as financial assistants

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 bil...

Will Indian brands get a voice?

Experts herald that voice AI could be the next frontier in brand marketing

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countrie...

CLA's Baaash Digital appoints Ankush Sohoni as COO

Creativeland Asia Group launched Baaash Digital on June 1 this year to create and establish a dynamic ecosystem for the evolving everyday content need...

Guest Column: How will Indian millennials shape the course of real estate in future?

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates an...