Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event

Umang Bedi quits Facebook

Umang Bedi, MD, India and South Asia at Facebook, has put down his papers. He will be associated with Facebook till the end of December.

Outbrain expands reach in India with new publisher partnerships

The platform inks deals with Network18 and India TV News, growing its leadership position in the business and finance verticals

Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sid...

Maddies 2017: How to overcome the challenges of mobile advertising

Maddies, exchange4media group's annual awards property which honours the best work in mobile advertising will be held on Wednesday, October 11, in Mum...

Amit Shah’s son Jay to sue The Wire for Rs 100 crore over defamatory report

Bhartiya Janta Party President Amit Shah's son decides to sue The Wire for Rs 100 crore after it publishes a report on dramatic increase in some of hi...

iProspect India bolsters leadership team with role elevations

Ankita Pande is now Head of Strategy at a pan India level, Venkat Gavaskar Dontha is Branch Head – West, Shipra Tandon to head new content marketing d...

With a sharper focus to bolster business, IndiaCast restructures international team

Govind Shahi, Debkumar Dasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

With a sharper focus to bolster business, IndiaCast restructures its International team

GovindShahi, DebkumarDasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

BBC expands in India, makes its Delhi Bureau the largest outside UK

According to the broadcaster, BBC will become a video, TV and digital content production hub for the whole of South Asia and will recruit more than 15...

Facebook to compare social ads to TV, experts feel new tool will add value to brands

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

Foodpanda revamps the app for a personalised and quicker food ordering experience!

One of the lightest updates till now, the new app lets you order food in the least number of steps than ever before

Unlockd partners with Aircel to rewards users for viewing targeted ads, deals and offers

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with...

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

Jagran New Media launches a women-only website in Hinglish

Unlike many other websites that target millennials, www.herzindagi.com aims to target middle-aged women preferably married and who may even have a chi...

The festive season is a good time to test and experiment with our new products: Vasuta Agarwal, InMobi

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping t...

eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

Dentsu Webchutney, Arture create ‘Bapu Wallets’ on occasion of Gandhi Jayanti

On the occasion of Gandhi Jayanti, Dentsu Webchutney partnered with Arture to create a way where Bapu can be experienced in both the cash and the cash...

This Durga Pujo, Tata Sky reminisces historic art forms with its #RecallBengal campaign

#RecallBengal connects with the Bengali community by revisiting the forgotten entertainment forms of Bengal during the Durga Pujo