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With a sharper focus to bolster business, IndiaCast restructures its International team

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With a sharper focus to bolster business, IndiaCast restructures its International team

IndiaCast, the domestic distribution, international and digital business arm of Viacom18 and TV18 announced an organisational rejig of its International team. The restructuring exercise is aimed at making the organisation future-ready as it enters its next growth phase. With this move, IndiaCast has emphasized its focus on alternative revenue sources such as digital and live events in its nternational business.

The role of GovindShahi has been expanded as the Business Head for Europe, Americas, APAC& Outbound Sales. The functional heads of the above-mentioned regions will now report to him directly.

Sachin Gokhale will now assume the role of Heading the Corporate Strategy, Operations for International business and will continue to oversee the Middle East & Africa region. He will also take charge of VOOT’s (Viacom18 digital initiative) International expansion into the overseas markets.

DebkumarDasgupta continues to Head the Syndication, New Media / Digital licensing businesses. In addition to the same he will also oversee the South Asia linear business.

All the International business heads will report into Anuj Gandhi, Group CEO, IndiaCast.

Commenting on the organisational restructuring, Anuj Gandhi, Group CEO, IndiaCast said, “We are at the cusp of a big change in our industry with alternate sources of growth emerging in terms of the technology and business models globally. Keeping in mind the ever-changing landscape, It is important for us to have a structure which is agile, empowers business heads to challenge the given and capitalize on opportunities. I am confident that with this exciting structural change coupled with our bold growth agenda will help us excel in our business ambitions.”

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