Top Story

e4m_logo.png

Home >> Digital >> Article

Mobile Ad Spend report to be unveiled at Maddies'17

10-October-2017
Font Size   16
Share
Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017, the exchange4media group's annual awards property which honours the best work in mobile advertising.

India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39 per cent, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With Indians spending an average of 2.5 hours a day on their smartphones, mobile advertising has been growing by leaps and bounds.

As always, we consulted media buyers, advertisers, mobile and digital agencies while compiling the report.

According to the Mobile Ad Spend Report 2016, the mobile advertising industry was expected to grow between 70-80 per cent in 2017 to reach around Rs. 2200 crore following a growth rate of 78 per cent in 2016 which saw it reach Rs. 1280 crore. 

What will be the growth be this year? Will the various government policies that caused the advertising industry to see a very slow 2017 also have a negative impact on mobile adex?

Stay tuned till October 11, to find out. 

For more details please visit

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016